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- Your Audience is Tuning Out (Here’s Why)
Welcome back to The Intelligent Marketer, where over 14,538 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
Quick question for you…
Do you like watches?
Here’s something new I’ve been thinking about lately..
I’m a huge fan of watches and have worn a watch basically every single day since college.
Here’s my Tudor Black Bay GMT that I got for my wedding (and have worn almost every day for the past few months):
I consume an absurd amount of watch content…
I’ve been driving my wife nuts and talking her ear off about watches… so I need somewhere else to channel this obsession.
Apparently, not everyone finds GMT complications and Swiss automatic movements fascinating 😂.
So I’ve been thinking about doing some watch content and wanted to know if it’s something you’d be interested in.
Here are some off the cuff ideas:
What watches I own and why
My first watch
My grail watch and why
Top watch brands I respect (Even If I Don’t Wear Them)
Overrated vs. Underrated: Watch Edition
The stories behind iconic watches
History behind different watch brands
Shoot me a quick reply if you’re into it.
Now, onto the regular message of today’s newsletter👇
Change Up Your Consistent CTAs
Here’s the harsh truth:
The more often people see the same CTA, the easier it is to ignore.
It’s not that your offer stopped working.
It’s that your ask got stale.
Even the best message (if repeated too often, without variation) fades into background noise.
Audiences don’t consciously decide to ignore it.
They just stop noticing it.
You need to show up regularly, yes.
But what you say and how you say it has to evolve.
This applies everywhere:
Newsletters
Social captions
Landing pages
Ad copy
DM outreach
It’s not just about changing the CTA itself. It’s about shifting the energy around it.
Ask yourself:
When’s the last time you rewrote your email footer CTA?
Have you tested a soft CTA vs. a direct ask?
Do your landing pages surprise people — or bore them?
Keeping your messaging fresh doesn’t mean random.
It means alive with enough variation to stay interesting, without losing clarity.
See you next Friday.
– Eric
Intelligent Marketer Newsletter
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