You're Leaving Money on the Table (And You Don't Even Know It)

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Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Every email is focused on helping you build owned marketing assets to drive leads and revenue for your business (instead of relying on paid channels).

Marketing today is full of bad deals.

Not with customers—but with yourself.

You’re trading attention for impressions.

You’re trading content for noise.

You’re trading “busy” for “effective.”

Let’s fix that:

🧩 The Marketing Mistake You Don’t Know You’re Making

When I was negotiating hostage releases, we had a saying:

Same thing goes for your marketing.

If your strategy is reactionary—chasing trends, guessing on content, burning ad dollars just to “stay top of mind”—you’re the one being negotiated against.

You’re giving up leverage.

You’re acting like a desperate seller, not a strategic operator.

And people can smell desperation from a mile away.

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💡 Here’s What the Smart Marketers Are Doing Instead:

1. They pick their one hill to die on

What’s the belief or insight that makes your business unshakable? What makes people stop scrolling and say:

“Finally, someone who gets it”?

That’s the core of your message. Anchor everything to it.

2. They build leverage instead of playing defense

If every email, post, or ad is a Hail Mary… you’ve already lost.

Build systems. Document what works. Create evergreen assets.

Stop reinventing the wheel. Scale what’s proven.

3. They use questions to lead—not push

Want to pull people in?

Ask better questions.

Questions reveal pain.

Pain creates urgency.

Urgency drives action.

Don’t pitch. Probe. Let the customers negotiate with themselves.

⚔️ Tactical Question of the Week:

That’s the deal-killer. The silence-inducer. The panic-trigger.

Use it in your copy. Use it in your emails. Use it in your sales calls.

You’ll learn more from that one question than from a month of analytics.

💥 One Last Thing:

Most marketers want to be liked.

The great ones are okay being feared or even hated—at least a little.

Because they don’t chase attention.

They control it.

Choose who you want to be.

Until next time,
– Eric

Thanks for reading!

P.S. If you’re interested in experiencing this kind of growth and turning your newsletter into an asset for your business, I’d love to help. Book a call here

If you found value in this post and want help establishing these strategies, click the link below to book a call:

Eric Higgs
Head Editor & Partner @ Legacy Builder