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Welcome back!

It’s great to have you for this Tuesday’s edition of the newsletter.

After building an agency and working with many clients helping with build, grow, and write their newsletters… I’ve learned a thing or two.

For a newsletter to truly grow and become a powerhouse in its niche… it' needs to do a few things…

First, let’s understand something:

Writing content for social media and writing content for your newsletter is completely different.

If there’s no clear separation from your social media content, people will become disinterested and stop reading your emails because they can find the same thing scrolling the timeline.

Your newsletter should do this:

Your newsletter needs to take people on a journey.

Or in a book I’m currently reading, it needs to lead people in a movement.

People need to feel like you’re taking them somewhere, and you’re helping them reach the ideal version of themselves through learning from you.

People read, watch, and listen to things because of two primary reasons:

1. It entertains them.

2. They believe it helps them achieve the transformation they’re looking for.

If it’s both? Even better.

So, instead of boring you with “8 copywriting tips” or something similar… I have one question to ask you…

What journey are you taking your readers on?

If you can’t answer that quickly, it’s time to do some digging and figure it out.

Because that simple question… is what separates you from building your newsletter into a powerhouse in your niche.

Thanks for reading!

Eric Higgs
Founder of Summit Group | Newsletter & Email Marketing Agency

P.S. Whenever you’re ready, here’s how I can help:

• If you’re reading this online, join over 3,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.

• If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.