Why Your Business Needs a Newsletter

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Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Let’s dive in: 👇

This week, I want to talk about why your business needs an email newsletter.

People often forget the power of email for businesses. Let’s look at 10 undeniable reasons your business needs a newsletter.

1. Boosts Customer Retention

Sending regular emails to your email list keeps your business and how it’s helped them at the front of your customers’ minds.

With these reminders, anytime they need what you have to offer, you’re the first person they think of, creating long-term customers for your business.

2. Provides Your Customers with Personalized Content

You can highly customize the emails your subscribers see, making the content they receive relevant for them.

Seeing content that is relevant will make your customers more likely to engage with an email or purchase your product.

3. The ROI is Fantastic

The ROI on well-written email newsletters is fantastic, and emails are one of the best income-generating marketing tools.

Your investment in an email newsletter, if the copy is done well, can be one of the best you ever make.

4. Opportunity for Communication and Engagement

Your recipients can respond to your emails, which provides a great resource for you to receive feedback from your customers.

You can engage with your audience and potential customer base through polls, asking for reviews, or simply asking for direct feedback about a certain aspect of your business.

5. Deeper Customer Connection

Regularly touching base with your customers and engaging with them via email newsletters builds a deep connection between them and your business.

If you’ve helped them out time and time again through sharing resources, information, or experiences in your newsletter, they’ll look to you as an authority in your niche.

And when they have a need in that niche, you’re going to be the first person they contact because the connection has already been made.

6. Increases Brand Awareness

When your audience receives an emai lfrom you several times a week, or even once a week, you’re kept at the front of their mind.

Whenever they see or hear about anything to do with your niche, they’ll think of you because they’re consistently seeing you in their inbox.

7. Provides Analytics on Customer Behavior

To turn our attention to your side of things, your email newsletter platform (I use Beehiiv, for example) will have analytics that show you how your recipients behave toward your emails.

You can test different marketing strategies, send unique emails to specific recipient groups, and see information on those times someone clicked through your links.

8. Better Customer Experience

With your email newsletter platform, you’re able to customize certain email “paths.”

If your analytics show that customers who buy this product are likely to buy this other one, you can market that item to customers who’ve purchased the initial product.

9. Invests in A List of Leads

One of the best benefits of an email list is the literal list of email addresses. That list is an asset to you and your business.

If you launch a new product, pivot to a new service, rebrand, or start anything where you’ll be marketing a product or service, your email list gives you a head start.

You have a list of contacts already, with analytic data, you can contact to gauge interest, market products, and get feedback.

10. Provides A Strategic Way Forward

All of the analytics data you collect from this email list provides guidance for your future business strategy.

What customer bases you tend to sell to, what their purchasing habits are, and what times of year your sales increase or decrease are all important metrics that help you make informed business decisions.

There you have it.

Those are the top 10 reasons why starting an email list is essential for your business. Of course, if you don’t know where to start, I’d love to help.

Just reply to this email and we’ll start a conversation to see how I can help you build this amazing asset for your business.

Thanks for reading!
Eric

P.S.

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