Why Work with Summit Group?

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Hey ,

Welcome back to the Creator Summit Newsletter.

Before we get into today’s message, let’s hear from today's sponsor:

Who really owns your audience?

Being a Creator has never been easy, but unpredictable algorithms make connecting with your audience on social media harder than ever.

Enter beehiiv, the newsletter platform used to send this very email.

beehiiv frees you from the algorithms, giving you the tools to connect and create a more direct relationship with your followers.

Plus, with a network of premium advertisers and paid subscription options, you can tap into new revenue streams from day one.

Expand your brand with the most powerful newsletter platform on the planet. Start your 30-day free trial today.

I’ve mentioned Summit Group before… it’s my newsletter and email marketing agency that specializes in helping founders and brands turn their email list into a revenue-generating asset for their business.

Newsletters are great for nurturing your audience and staying in front of prospects and existing clients.

One of our recent clients has been growing by 2,000-3,000 engaged subscribers per month and is consistently booking calls for their agency.

On Tuesday, I’ll talk through some different monetization strategies for a newsletter, but for today, I’m going to talk solely about list growth.

Let’s get into it:

Optimizing Social Media Content

A quick win for most of our clients is helping them optimize their social media content and bios to drive traffic to their newsletter. When someone visits your profile, there should be a clear CTA promoting your newsletter.

Something like, “Join 5,000+ Readers → LINK” will do.

And underneath your best-performing pieces of content, include a post that automatically promotes your newsletter.

Something along the lines of, “If you liked this content, you’ll love my newsletter. Join 5,000+ readers below.”

Lead Magnets

An age-old marketing strategy used by companies for decades… lead magnets.

There’s a reason they’ve been around for so long… because they work well.

We co-create 1-3 lead magnets for our clients depending on their niche. Some of the best-performing lead magnets are:

• Checklists

• Free courses

• Free step-by-step guides

• Webinars or video resources

Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency

P.S. Whenever you’re ready, here’s how I can help:

• If you’re reading this online, join over 5,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.

• If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.