"What's The ROI On Content?"

Hey ,

Welcome back to The Intelligent Marketer, where over 16,295 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

“What’s the ROI of content?”

It’s one of the most common (and real) questions we get from founders.

Because let’s be honest—no one’s creating content just for fun.

They want results. Clients. Momentum.

But here’s the truth most people miss:

Content doesn’t drive ROI on its own... It opens the door, but you still have to walk through it.

Too many people treat content like a vending machine. You post, and magically, leads pop out.

But no lead generation strategy is hands-off.

Not paid ads. Not cold email.

And definitely not content.

So How Do You Actually Create ROI From Your Content?

Here are 3 tactical ways we help clients turn content into conversations (and conversations into clients):

1. Use Drippi to Automate mart DMs

Drippi lets you automatically message people on X who follow, engage, or match your custom filters.

It’s a quiet but powerful way to:

• Start relevant conversations

• Qualify new followers

• Warm up cold relationships

Think of it as putting your engagement on autopilot, so you’re not just seen, you’re connected.

2. Hire someone to manage your DMs

This one’s underrated.

Most missed opportunities aren’t because your content flopped.

They’re because you didn’t follow up with the people engaging with your stuff and following you.

A DM manager can:

• Reply to inquiries

• Flag high-quality convos

• Book appointments for you

• Keep your inbox active and intentional

The result? More qualified calls. Fewer ghosted leads. Less missed chances.

3. Track “content-sourced” leads in a simple system

You don’t need a complicated CRM to see ROI.

Just start a simple Google Sheet or Notion board with:

• Name

• Channel (LinkedIn, X, Newsletter)

• How the convo started

• Outcome (call booked, deal closed, etc.)

Over time, you’ll see the snowball forming.

You’ll have real attribution data and a clear picture of what’s working.

Where People Often Go Wrong With Content

They hit publish, then sit back.

No follow-up. No replying to comments. No outreach.

And when no leads appear, they think the content “isn’t working.”

Reminder

Content creates trust. Conversations create business.

The founders who win with content aren’t just posting more.

They’re showing up, engaging, and turning attention into action.

So if you’ve been wondering about ROI… Don’t stop at publishing.

Start building the systems that turn your content into a pipeline.

– Eric
Intelligent Marketer Newsletter

P.S. Want help implementing this framework and becoming an authority in your niche?

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