What email platform should you use?

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Welcome back!

It’s great to have you here for this Friday’s edition of the Creator Summit Newsletter.

After building a newsletter and email marketing agency, I get asked all the time about newsletter platforms — which one is best? Which one should I use?

That’s what today’s newsletter is all about…

It’s perhaps one of the biggest decisions to make when deciding to build a newsletter.

The platform you choose significantly impacts your newsletter’s performance and its potential. As a crucial part of your sales engine, you don’t want to cripple your newsletter by choosing the wrong platform.

I prefer Beehiiv. and here’s why:

Ease of Use

Beehiiv is simple to use, making it accessible for business owners without technical expertise. It’s incredibly simple to set up your newsletter and schedule your first batch of emails.

That said, Beehiiv also has powerful professional tools like A/B testing, email automation, and website integration. Their automation is especially attractive if you’re looking to set up different email “paths” for your readers based on their activity and perceived interests.

They offer a variety of tools to make the platform a great fit for any content creator or business owner.

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• Reach out to 800 qualified prospects per month.

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Built for Growth

Beehiiv is built for growth. They ship new updates and product enhancements faster than any company I’ve seen.

Beehiiv’s tools include referral programs, cross-promotions, and “magic links” for one-click subscriptions. These features accelerate your list-building process and can help increase engagement.

Their software allows you to create audience segments and custom cohorts to better tailor content and marketing efforts. This kind of tool can help you pair the right content with the right reader, which has a serious impact on your email engagement.

Advanced Monetization Options

Unlike many of its competitors, Beehiiv integrates multiple monetization strategies into one platform. You can use methods Boosts, paid subscriptions, and sponsored content to monetize your newsletter beyond the usual reliance on click-through sales.

These monetization options give you the flexibility to generate revenue in the way that best fits your audience and goals, whether through premium content, sponsorships, or ads and promotions.

At the end of the day, Beehiiv provides the best user experience and optionality for business owners.

The less time you have to spend trying to figure out how to work your email platform, the more time you can spend on the product or service you’re passionate about.

Thanks for reading!

If you found value in this post and want to discuss how we might be able to help you with your overall email marketing strategy, feel free to grab a time on my calendar below:

Thanks for reading!

Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency

P.S. Whenever you’re ready, here’s how I can help:

• If you’re reading this online, join over 5,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.

• If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.