We’re live on Product Hunt — Can you help us hit #1?

The Intelligent Marketer

Author

Eric Higgs
April 28, 2025

Hey ,

Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Big news — Ingage just launched on Product Hunt today! 🎉

I'll be honest — I’m not a huge fan of asking for favors.
I want to give way more value than I ever ask for.

But today is different.

Today, I have one goal: rank #1 on Product Hunt and we have less than 24 hours.
And I can’t do it without you.

If you have 5 minutes, here’s how you can help:
👉 Click here to upvote Ingage

Quick heads up:
You’ll need to create a quick (free) Product Hunt account to vote.
Takes about 30 seconds — and it makes a huge difference.

Bonus:
If you sign up and vote, you’ll get 75% off Ingage for your first three months (offer is on the page).

Thank you so much for being part of this — it truly means the world. 🙏

The world doesn’t trust brands.

It trusts people.

Your biggest advantage isn’t your product.

It’s your voice.

Founders who understand this dominate attention, without lighting piles of money on fire using ads.

They own their message.

They don’t hide behind corporate logos.

They show up as themselves.

Sam Altman is showing the blueprint in real time on 𝕏.

OpenAI isn’t winning headlines with press releases.

It’s winning by putting the founder at the front.

Here’s how you can steal it:

✍️ Start with the Real Story

Your audience doesn’t want polished PR.

They want real founders who share real updates in real time.

Share what you're creating before it’s perfect.

Talk about what’s working—and what’s breaking.

The Founder of Cal.Com (Peer Richelsen) is a perfect example:

Admit when you're figuring it out as you go.

Invite people to build the future with you.

Founders who narrate the journey win loyalty before they win market share.

✍️ Speak in Your Own Words

People don’t want another marketing campaign.

They want a conversation.

Write how you talk—not like a press release.

Check this out from Gina Bianchini (Founder & CEO of Mighty Networks):

Be early, be honest, be human.

Ask questions. Thank your early adopters. Celebrate small wins.

Don’t wait for perfection—speak when it matters.

When you sound like a real person, people respond like real fans.

✍️ Build the Moment, Not Just the Message

Founders don’t just post updates.

They create anticipation.

They shape momentum.

Tease new launches before they drop.

Let your audience in on the “why” behind your moves.

Respond to feedback in public (not just in DMs).

Share gratitude when people bet on your vision.

Check this out from Sherry:

The best founders turn news into movements by making people feel like insiders.

Attention doesn’t come from shouting louder.

It comes from speaking clearly.

In a world full of noise, your voice cuts through.

You don’t need a million followers to move a market.

You just need to be the founder who’s not afraid to show up.

Sam Altman doesn’t have the loudest brand.

He has the clearest signal.

And that’s what wins.

Talk soon,
Eric

P.S. I’ll be sharing more lessons on content, personal branding, and building a career outside the traditional path. Stay tuned.

P.P.S.

If your brand is creating more content but seeing less impact, we can help.

At Legacy Builder, we’ve helped 200+ founders, operators, and teams turn scattered messaging into strategic content that builds authority and drives results.

If you want to drive leads and opportunities from social media, click the link below: