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- Value over Volume
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Welcome back to The Intelligent Marketer, where over 12,263 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
Let’s dive in: 👇
This week, let’s take a look at a concept, value over volume.
In our digital culture, there is no end to online content available for almost any niche or topic. So what do we do to cut through all the noise and, instead of joining the throngs of people just pumping out mediocre content, bring high value to society?
Value over volume is the solution. Providing high value to your clients or customers cuts through the noise and makes you stand out against the crowd.
Let’s dive into 4 ways this concept can help your email newsletter and business.:
1. Quality First
If you’re aiming for your value to be your identifying trait in the marketplace, you have to focus on quality. Your content must be outstanding and the best out there.
When you’re deciding if a piece of content is ready for publishing, even if it’s just one email for your newsletter, ask yourself if there are any ways in which it could be better. Even if it’s something small, make it better in that small way. Those little details are going to be part of what makes you stand out.
Your pursuit of excellence will pay off.
2. Publish Only Exceptional Products
Part of your journey to keep quality first might mean reviewing your current content streams. It’s possible that, to raise the quality of your content to the level you envision, you’ll have to publish fewer options.
If you do decide to reduce or limit your content, keep in mind that the ones you continue must be as good as they can be. Offering a few exceptional newsletters or articles can send the message that you are completely focused on offering excellence in your area, which builds your authority in your niche.
3. More Efficient
Focusing on two or three high-value content streams is also a more efficient use of your time. After you get the hang of it, publishing high-value content but less often or on fewer platforms takes less time. And, because it’s higher value content, you’re getting the same or more benefit from that content.
While it might be obvious, this efficiency opens up your time to focus on making your product or service better. You can extend this value-over-volume concept into your offerings, too.
4. Not For Every Stage
Finally, it’s important to note that this strategy is not the best strategy for every stage of your business. Especially during the very beginning of your business when you’re trying to get your foot in the door of your niche, more content is usually better. Or, during a product launch, you might want to focus on sending a lot of short emails to your subscribers to keep the launch on their minds.
Once you have a strong customer base and are ready to deepen your brand’s identity, then you can make the transition to higher quality and lower quantity. But even then, there is often a cycle of expansion and then strengthening of the foundation.
This is just a quick overview of the value over volume concept. While not for all stages of your business, it’s important to have this as a tool in your toolbelt when the right time comes along. As you implement these strategies at the right time for your business, you’ll see your newsletter engagement and your reputation in your niche increase.
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If you found value in this post and want help establishing these strategies, click the link below to book a call:
That’s all for this week!
Thanks for reading.
Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency
P.S. Whenever you’re ready, here’s how I can help:
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