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- The Power of Social Proof
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Welcome back to The Intelligent Marketer, where over 16,277 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
Let’s dive in: 👇
We’ve all done this…
We’re looking for something on Amazon. We find something we like at a reasonable price and we get ready to buy. The next thing we look at?
The reviews.
We want to see proof that a real person bought this and liked it. If there are real pictures of the product from other people, even better.
So this week, let’s talk about this effect, which applies to marketing broadly but can certainly be applied to your email list: social proof.
When you look for that good review, you’re looking for social proof that this product is worth your time and money.
But, as often as we do this in person, we forget that somebody reading our web page or email copy is thinking the exact same thing: “Show me proof that this works.”
Social proof should be in the back of our minds for almost any type of email. Whether you’re sending out a newsletter, a welcome sequence, a free resource, an email course, or a sequence to sell your newest product, you want some element of social proof to be present.
Of course, the type and amount of social proof that’s best for each of these categories is different, but some kind of social proof is necessary.
This means you have to collect reviews, create case studies, ask for feedback, and be honest with yourself about the quality of your product or service based on that feedback.
But once you’re getting consistently great reviews, share those with potential and current clients and customers.
Seeing story after story of how you or your company helped people do exactly what you say you will do will reinforce your trustworthiness to your audience.
And whether they buy something now or see you offering something later that would help them, that trustworthiness will be key.
Who knows? Maybe one more testimonial is all that a potential buyer needs to take the leap.
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If you found value in this post and want help establishing these strategies, click the link below to book a call:
That’s all for this week!
Thanks for reading.
Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency
P.S. Whenever you’re ready, here’s how I can help:
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