The One Skill That Makes Everything About Your Business Better

Welcome back to The Intelligent Marketer, where growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Story > Strategy

There’s a book I come back to at least once a year:

Storyworthy by Matthew Dicks.

It’s not a marketing book.

It’s not a branding book.

It’s not even written for business.

It’s a book about how to tell better stories from a guy who wins storytelling competitions for a living… and somehow made a whole career out of it.

And yet, it’s one of the most valuable books I’ve ever read.

Here’s why:

Most marketers are saying the same things.

“Get more leads.”

“Scale your offer.”

“Work with clients you love.”

It all blends together.

But story cuts through the noise…

What Storyworthy Teaches (that most marketers miss):

1. A great story doesn’t need big moments.

The best stories come from small, specific, emotional beats.

Not “I climbed a mountain.”

More like, “I realized I needed to quit while watching my kid at soccer practice.”

2. You’re not the hero.

Your audience is.

Your story just gives them permission to feel, change, and decide.

Done right, it becomes their story too.

3. Every story is a Trojan horse.

You don’t start with the lesson. You start with a moment.

A tension.

Something real.

And inside that, you hide the message you want to deliver.

That’s when people listen and remember.

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What this means for marketing and business:

• Stop leading with features. Lead with a moment.

• Stop chasing perfect positioning. Start being real.

• Stop writing about transformation. Show it through story.

Whether you’re writing a landing page, a tweet, an About page, or a cold DM…

Story makes you memorable.

Not because it’s emotional.

But because it’s human.

And in a sea of sameness, that’s the most powerful lever you have.

If you haven’t read Storyworthy, you can grab a copy here.

And if you’re already telling stories in your content, but want to do it better, come back to this book. It’ll sharpen you.

See you next Friday.

– Eric
Intelligent Marketer Newsletter

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