5 Email Sequences Every Service Business Needs

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Welcome back to the Creator Summit Newsletter!

If you’re a service-based business with an email list (that you’re not using), read this:

(You’re missing out on $$$ in revenue)

First of all, every service business needs an email list. It’s one of the best digital assets you can build along with your social media accounts.

When you have an email list, you have a direct line of communication with your audience. You can reach them anytime you want through a high-value, engaging email.

Now, let’s get into the top 5 email sequences every service business needs to help generate revenue and get more clients:

1. Lead Nurturing Sequence

When someone joins your email list, if you don’t make a good impression, it may be your last.

Most importantly, make sure you add value right away but don’t forget to share your story and build a genuine connection with new readers. This builds trust and sets the stage for their relationship with your emails.

If I’m running a service-based business, this is the number one sequence I’d set up to turn new subscribers into lifelong readers.

2. Onboarding Sequence

When someone gets on your email list by becoming a client of yours, you need a similar sequence to the first. But don’t be pushy. Only aim to build a connection with them and share your array of products and services.

Most importantly, share tips and strategies on how they can maximize their experience with your business. What can they do to get the most out of working with you?

3. Upsell/Cross-Sell Sequence

After a client has been in your system for a while and received your emails, you want to set up a cross-sell/upsell sequence. If there are tiers to your service, let them know what they’re missing out on by not upgrading. Share the value they’ll receive by becoming a higher-tier client.

If there are other aspects of your services that they may not know you offer, tell them what else is available.

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4. Client Re-engagement Sequence

For people who have been on your list for a while and haven’t become a client or recently decided to no longer be a client, set up a re-engagement sequence to try and win back their business.

Share all of the latest and greatest offerings you have and how it will benefit them.

5. Referral/Advocacy Sequence

For clients who have been with you a while, encourage them to refer your business to others. You never know if there are others you can help close to them unless you ask.

This only needs to be 1-2 emails at most. Definitely don’t hound them.

These sequences can automate communication with your clients and leads, streamline processes, and drive engagement, and help you get more clients for your service business.

If you found value in this post and want help establishing these sequences, feel free to grab a time on my calendar below to talk more:

Thanks for reading!

Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency

P.S. Whenever you’re ready, here’s how I can help:

• If you’re reading this online, join over 5,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.

• If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.