The Evergreen Asset Your Business Needs

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Welcome back to the Creator Summit Newsletter!

For this Tuesday’s edition, let’s step back and take a look at one of the major advantages of maintaining an email list: email addresses.

Over 4 billion people check their email every single day. And 58% check their email before they check social media.

If you set up your emailing list correctly, you own a list of email addresses. These email addresses are your connection to your audience.

People can opt-out at any time, of course, but once they sign up for your list and until they unsubscribe (which we hope they never do), you a way to consistently reach your audience.

This audience is a group of people already interested in what you have to say. They already want to know what you’re up to.

Your email list can follow you almost anywhere you go.

If you start a new project, pivot to a different product or service, or launch something completely new, you can maintain contact with your audience.

If you expand your current business, write a book, or need customer feedback, your email list is there.

What does this mean practically?

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Perhaps the most important way to apply this knowledge is to never stop maintaining and growing your email list.

Find ways to reach interested people and provide value to them in exchange for their email addresses. This is why you see so many business owners or online coaches offer free ebooks or email courses.

You can offer these things as part of your social media presence. Of course, you can request email addresses as part of your online transactions for customers who buy your product.

These means of providing value to people are convenient for them because it’s free and sent right to their inbox. And it’s great for you because you’ve now developed a relationship with them that could turn into a mutually beneficial sale.

So, the next time you have an idea for a mini-course or an ebook, or wonder whether or not sending emails several times a week is worth it, remember that maintaining your relationship with your email list is maintaining a life-long asset for your business.

And not just for this business, but whatever projects you might take on in the future.

Thanks for reading!

Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency

P.S. Whenever you’re ready, here’s how I can help:

• If you’re reading this online, join over 5,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.

• If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.