The 3 Types of Content Every Founder Needs

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Welcome back to The Intelligent Marketer, where over 16,295 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Most founders struggle with content because they feel like every post has to do everything: teach, inspire, convert, go viral… all at once.

The result?

Posts that sound forced, generic, or just forgettable.

Instead, I recommend rotating through 3 simple types of posts:

1. Educational

Teach your audience something they can apply today.

A quick tip, a mini framework, or a mindset shift they didn’t know they needed.

These posts build trust and position you as the go-to guide in your space.

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2. Challenge-Oriented

These are the posts that make people stop and think:

“Am I doing this the hard way?”

“Is this really true?”

Challenge common advice or call out popular mistakes. Push your audience to question the easy path.

These posts build authority. They show you’re not just echoing the crowd, but you’re thinking deeper.

3. Story-Driven

Stories connect faster than advice or tips ever will.

Share a lesson from your own experience… a win, a failure, a surprising moment.

These posts build connection. They make you relatable and memorable.

The Rotation

Founders who do this well don’t just teach.

They teach, they challenge, and they connect on repeat.

No one post has to do it all.

Your body of work does the heavy lifting over time.

Start rotating these three, and watch your brand move from “just another account” to a profile people can’t stop reading.

– Eric
Intelligent Marketer Newsletter

P.S. Want help implementing this framework and becoming an authority in your niche?

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