The 3-Post Rule I Recommend to Every Founder Creating Content

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Welcome back to The Intelligent Marketer, where over 16,277 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Most founders overcomplicate content.

They spin their wheels trying to “sound smart” or go viral.

Then wonder why their posts fall flat.

Here’s a simple rule I use (and share with clients) to keep things clear, consistent, and high-signal:

If it doesn’t check at least one of those boxes… It’s not worth posting.

Let me break this down:

1. Educate

Teach me something I didn’t know—

Or show me a new way to look at something I thought I did know.

This is the foundation of trust-building content.

Examples:

• “3 mistakes I made scaling to $1M ARR (and what I’d do differently)”

• “Here’s why your onboarding emails aren’t converting”

• “A better way to pitch your offer without sounding salesy”

Educating builds authority.

And people buy from those they learn from.

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2. Entertain

This doesn’t mean memes or jokes (unless that’s your brand).

It means your content is enjoyable to read. There’s voice. Rhythm. Personality.

The smartest founders write content that sounds like them.

It’s not just helpful—it’s human.

Examples:

• “Here’s how I almost nuked a client’s launch… and what saved it”

• “I still take screenshots of follower milestones. Not because they matter, but because momentum does.”

• “That moment when you schedule a post about email marketing and it lands in spam.”

If it makes people smile, pause, or feel like they know you a bit better—

It’s doing its job.

3. Inspire

No need for fortune cookie advice here.

Real inspiration comes from real experience:

A challenge you overcame, a lesson you learned the hard way, or a moment that shifted your perspective.

Examples:

• “I quit my job 6 months ago. Here’s what’s surprised me most.”

• “When I first started, I had 300 followers and no plan. Here’s why I kept going.”

• “This one book changed how I think about work, life, and freedom.”

If someone walks away thinking, “I needed that today,”

That’s real impact.

Final thought:

You don’t need to post daily.

You don’t need to go viral.

But if you consistently create content that teaches, entertains, or inspires—

You’ll build something far more valuable than reach:

Trust.

And trust is the best marketing asset there is.

Talk soon,
Eric

P.S.

If your brand is creating more content but seeing less impact, we can help.

At Legacy Builder, we’ve helped 200+ founders, operators, and teams turn scattered messaging into strategic content that builds authority and drives results.

If you want to drive leads and opportunities from social media, click the link below: