Solve Your Lead Gen Problem with 1 Tool

In partnership with

Hey ,

Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Let’s dive in: 👇

This week, let’s step back and take a look at one of the major advantages of maintaining an email list: ownership.

Not to mention, over 4 billion people check their email every single day. And 58% check their email before they check social media.

If you set up your email list correctly, you own a list of email addresses. These email addresses are your connection to your audience.

People can opt-out at any time, of course, but once they sign up for your list and until they unsubscribe (which we hope they never do), you have a way to consistently reach your audience.

Turn Your Ideas Into Profit with a Book

At Lulu, you’ll find affordable, high-quality print-on-demand solutions that make book publishing easy, allowing you to grow your brand and audience while keeping 100% of your profit.

Create Your Free Account Today

This audience is a group of people already interested in what you have to say. They already want to know what you’re up to.

Your email list can follow you almost anywhere you go.

If you start a new project, pivot to a different product or service, or launch something completely new, you can maintain contact with your audience.

If you expand your current business, write a book, or need customer feedback, your email list is there.

What does this mean practically?

Perhaps the most important way to apply this knowledge is to never stop maintaining and growing your email list.

Find ways to reach interested people and provide value to them in exchange for their email address. This is why you see so many business owners or online coaches offer free ebooks or email courses.

You can offer these things as part of your social media presence. Of course, you can request email addresses as part of your online transactions for customers who buy your product.

These means of providing value to people are convenient for them because it’s free and sent right to their inbox. And it’s great for you because you’ve now developed a relationship with them that could turn into a mutually beneficial sale.

So, the next time you have an idea for a mini-course or an ebook, or wonder whether or not sending emails several times a week is worth it, remember that maintaining your relationship with your email list is maintaining a life-long asset for your business.

And not just for this business, but whatever projects you might take on in the future.

Thanks for reading!
Eric

Eric Higgs
Head Editor & Partner at Legacy Builder

P.S.

If you found value in this post and want help establishing these strategies, click the link below to book a call: