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- My Plan to 5x My Online Business
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Here’s a brief timeline of how I got to where I am today…
January 2023: I wrote my first tweet and started writing online, talking about the only thing I knew at the time, which was self-improvement.
May 2023: After lacking consistency and realizing I had no idea what I was doing, I decided to recommit to the craft and go all in.
June 2023: Started working with a mentor, Ross Harkness, who helped me build the runway to take off from. I was trying to fly the plane without any direction or any place to take off from. It’s safe to say I wouldn’t be here without his support and guidance.
October 2023: Met Legacy Builder, and started doing some work for him and writing for some of his ghostwriting clients.
November 2023 (big month): Joined Legacy Builder’s team, landed my first newsletter client, and quit my 9-5 job as a financial advisor after making more as a creator.
January 2024: Relaunched my newsletter, The Creator Summit Newsletter, and launched my LinkedIn profile.
March 2024: Officially launched Summit Group, our newsletter and email marketing agency.
And that leads us to where we are today… helping Legacy Builder build and grow one of the best content agencies in the world…
AND building my newsletter business, helping clients maximize the full potential of their email list.
So, after a whirlwind of a year in 2023, here’s my plan to 5x my online business by the end of 2024:
My Plan for X/Twitter & LinkedIn
The Goal:
Goals are two-fold… growth and lead generation (similar to LinkedIn below).
My goal is to grow my X following to 25,000 and LinkedIn to 5,000 by the end of the year.
For lead generation, the goal is to add 10-12 more newsletter clients. With 7 months left, that’s about 2 clients a month.
The System:
For growth, I plan to switch to focusing on quality over quantity, posting once per day every day, and writing 2 long-form posts per week on both Twitter and LinkedIn.
For lead generation, let’s keep it simple. I plan to send 10 DMs daily looking for newsletter clients. A tool that is great for automating everything is Drippi.ai.
If you’re like me, you’re always looking for new and insightful newsletters to read.
One of my favorites that I’ve been reading a ton lately is The Small Business Mentor.
Alan, the writer of the newsletter, has built his government contracting business to over $30M in revenue.
In his newsletter, he shares everything he’s learned along the way.
And my favorite part?
He’s a no BS kind of guy… you get all of the details, all of the information you need, without the fluff.
Sign up for his newsletter below:
My Plan for The Creator Summit Newsletter
The Goal:
Grow my newsletter to 7,500 by the end of the year. I don’t have monetization goals yet, just to build up a loyal subscriber base and continue to provide high-quality, relevant content.
The System:
I plan to grow using auto-plugs on X and LinkedIn, promoting and encouraging people to subscribe at nearly every chance I get.
I’ll also be running ads and creating new lead magnets to increase subscriber signups.
Offer Creation and Offer Stacks
Your offer is the most important factor of your creator business. You don't really have a business until you have a legitimate offer.
So for 2024, my goal is to start to layer out a full offer stack.
Right now, my only way of growing revenue is to bring on high-ticket newsletter clients.
I plan to expand to a low-ticket offer… with a release date by the end of Q3.
I have yet to finalize the idea, but it will be an email course that helps creators with a certain topic related to growing and scaling their business.
Whether it’s to help them land ghostwriting clients or help them land clients in a different niche, I want to help the people who are in the same boat I was in back in January of 2023.
Learning & Development
Email marketing is about more than writing newsletters and writing good copy…
To expand my high-ticket offer and provide tons more value to my clients, I plan to spend a good portion of my free time honing in on the craft of email marketing.
Join the Essential Community For Marketers
Stay ahead of the curve and join the thousands of marketers shaping the future of marketing with the American Marketing Association. As the largest community-based marketing organization, you’ll find award-winning content, professional certifications (PCM®), industry-leading training events, and vibrant local chapters. Members get access to an abundance of resources, on-demand courses, and the most essential community in marketing.
And there you have it… that’s my plan to 5x my online business by the end of 2024.
Thanks for reading!
Until next time,
Eric Higgs
P.S. Whenever you’re ready, here’s how I can help:
If you’re reading this online, join over 3,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.
If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.