Welcome to this week’s edition of the Creator Summit Newsletter where every Tuesday you’ll get an email from me helping you become a more holistic creator and entrepreneur, or a “Full-Stack Creator” as some might say.

In the world of content creation and online business, everyone tells you how to make $10k per month… but nobody tells you what to do when you get there.

My mission with the Creator Summit Newsletter is to do that and much more…

That being said, let’s get into today’s message:

In today's digital age, building a personal brand isn't just an option…

It's a necessity.

Whether you're an entrepreneur, freelancer, or professional, your personal brand is your most powerful asset.

Here's why:

1. Leverage

78% of people look someone up online before they decide to work with them. If you’re in business to make money, you need to establish a personal brand.

Hear it from me, I’ve been on many calls now where people are ready to work with me before I even say anything…

They’ve been following me online, reading my content, engaging with my personal stories, and they already feel like they know me.

You can’t replicate that anywhere else… build a personal brand.

2. Expand Your Reach

Instead of having a business that’s limited to your immediate network in your area, you can reach people literally anywhere in the world with an internet connection.

A personal brand expands your potential as a business more than you can imagine.

3. Build Trust and Credibility

Your personal brand is your new business card.

It serves as a testament to your credibility and reliability, helping you stand out in a crowded marketplace.

Trust in business nowadays is harder than ever to earn.

It takes time… lots of time, and lots of effort.

But building a personal brand accelerates the speed at which you’re able to build trust with your potential customers or clients.

Summit Group is a full-service Email Marketing Agency that specializes in creating high-value newsletters for brands, businesses, and creators, and driving traffic and leads to their business through email.

If you want to grow your email list by 500-3,000 subscribers per month and establish a high-value newsletter for your business, click the link below to learn more: 👇

4. Create Opportunities

My life will never be the same because of my personal brand.

I went from working a 9-5 desk job that I wasn’t passionate about to co-founding a company with one of the biggest creators of our time in less than 6 months.

A strong personal brand can attract opportunities and propel your business to new heights.

5. Differentiate Yourself

In a sea of competition, your personal brand sets you apart.

Without a brand, what separates you from Joe Schmo down the street?

To the eyes of potential clients… not much.

Everybody is online. Building a brand is what makes you unique and memorable in the minds of your audience and allows you to corner a market in your niche.

6. Future-Proof Your Career

In light of all of the recent layoffs at big tech companies, there’s never been a better time to build a personal brand… except 2020.

In the world we live in today, a strong personal brand is your resume.

It ensures that you remain relevant, in-demand, and adaptable to changing trends and opportunities.

A powerful personal brand can attract job opportunities and career opportunities.

Thanks for reading!

Until next time,

Eric Higgs

P.S.

Summit Group is an Email Marketing Agency that specializes in creating high-value newsletters for brands, businesses, and creators, and driving traffic and leads to their business through email.

If you want to take advantage of the power of email and use it to grow your business, click the link below to learn more: