Make Sales Easier... Here's How

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Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Let’s dive in: 👇

We’ve all done this…

We find something we like on Amazon and get ready to buy it.

But first? We scan through the reviews.

We want to see proof that a real person bought this and liked it. If there are real pictures of the product, even better.

This week, let’s talk about this effect, which applies to marketing broadly but can certainly be applied to your email list or social media content: social proof.

When you’re looking for reviews to confirm it’s a good buying decision, what you’re loking for is “social proof.”

But, as often as we do this in person, we forget that somebody reading our web page or email copy is thinking the exact same thing: “Show me proof that this works.”

Our founder does a great job of utilizing social proof in his content. Here’s an example below:

And here’s another example:

Both of these are “proof” of two things:

1. That people are actively seeing results and choosing to work with us (so you should too).

2. People are getting real results from our services.

Social proof should be in the back of our minds for almost any type of messaging from our business. Whether you’re sending out a newsletter, a welcome sequence, a free resource, an email course, or a sequence to sell your newest product, you want some element of social proof to be present.

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Of course, the type and amount of social proof that’s best for each of these categories is different, but some kind of social proof is necessary.

This means you have to collect reviews, create case studies, ask for feedback, and be honest with yourself about the quality of your product or service based on that feedback.

But once you’re getting consistently great reviews, share those with potential and current clients and customers.

Seeing story after story of how you or your company helped people do exactly what you say you will do will reinforce your trustworthiness to your audience.

And whether they buy something now or see you offering something later that would help them, that trustworthiness will be key.

Who knows? Maybe one more testimonial is all that a potential buyer needs to take the leap.

Thanks for reading!
Eric

Eric Higgs
Head Editor & Partner at Legacy Builder

P.S.

If you found value in this post and want help establishing these strategies, click the link below to book a call: