Kieran Drew's Newsletter Secret

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Welcome to this week’s edition of the Creator Summit Newsletter where every Tuesday you’ll get an email from me helping you become a more holistic creator and entrepreneur, or a “Full-Stack Creator” as some might say.

That being said, let’s get into today’s message:

The Creator Summit Newsletter is brought to you by:

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I’ve noticed something…

I’ve been writing, reading, building, and analyzing newsletters for the past 15 months.

And Kieran Drew’s newsletter stands out far above almost every other newsletter I’ve seen (including my own).

Yes, he is an excellent copywriter…

Yes, he’s built a massive following on Twitter/X…

Yes, he knows how to market, build, and sell a product and service…

But that’s not it.

What separates him is this little thing he does at the end of every single newsletter… have you noticed it?

It’s not the words, it’s not the caption… it’s the personalized and authentic picture of himself he takes and adds to the end of every email.

Why is this so important?

Because in a sea of content and people trying to build a brand, the people who are winning and will continue to win are those who share their story, are vulnerable, and initiate a personal connection with their audience.

That’s the secret sauce…

Alongside being consistent and posting daily for over 2 years, that’s why Kieran Drew has built a massive brand, business, and email list.

Because he fully embodies the “personal” aspect of a personal brand.

So, how do I plan to copy him?

By sharing a piece of my story in nearly every email going forward…

Most of you know I’m a former financial advisor turned online business owner and creator, right?

Either way, I’m going to be diving into that and how my failed experience as an advisor led me to where I am today.

Starting in my next newsletter edition on Friday…

Stay tuned…

Thanks for reading!

Until next time,

Eric Higgs

P.S.

Summit Group is an Email Marketing Agency that specializes in creating high-value newsletters for brands, businesses, and creators, and driving traffic and leads to their business through email.

If you want to take advantage of the power of email and use it to grow your business, click the link below to learn more: