What I'm Reading, Watching, and Listening to This Week

As a Full-Time Agency Owner

Author

Eric Higgs
July 26, 2024

In partnership with

Happy Friday and welcome back to the Creator Summit Newsletter where every Tuesday and Friday you’ll get an email from me sharing my journey building a newsletter and email marketing agency.

In the past 45 days, we’ve grown our agency’s revenue by 68%, all while keeping the net profit margin just over 65%.

As a business owner, how I spend my time is becoming increasingly important.

My days of working as a financial advisor and staring at the wall waiting for a phone call to come in… are over.

This week especially, I’ve been thinking through how to move forward and how to structure my days. While increasing the revenue and keeping high margins is great, it also means the majority of the workload gets put on me (which I’m fine with).

I also have a part-time contractor who has done a great job handling the more technical side of the business (he proudly has the unofficial title of CTO 😃).

This week I cracked open one of the most recent books I’ve bought, 10x is Easier Than 2x by Benjamin Hardy and Dan Sullivan. You can pick it up on Amazon.

While the concepts are somewhat generic and have been around for a long time, the thinking patterns I’ve come away with are far from it.

The one that stands out the most:

If you want to 2x your life, you can keep 80% of what you’re doing, and change 20% and you’ll be able to get there.

If you want to 10x your life, you can only keep ~20% of what you’re doing, but you’ll need to change 80% of your life to get there.

Ben Hardy and Dan Sullivan

That framework has stuck with me and I’m guessing it will do the same for you.

What am I Listening to?

I recently listened to a fascinating podcast with Codie Sanchez on Ed Mylett’s podcast. Here’s the link

I’ve listened to Ed’s podcast for the past 6 or 7 years now, and this one with Codie was amazing. See for yourself and give it a listen or watch on YouTube.

If you’ve been around the creator economy for the past couple years, you’ll know who Codie Sanchez is.

What am I Watching?

For better or worse (mostly worse), I’ve been watching the news for at least a couple of hours a day. During my breakfast and lunches, I’ll turn it on on my iPad and watch it while I cook and eat.

What’s going on in the US right now is insane. And while I know it’s completely out of my control, I still get caught up in it. I’ll be intentionally cutting it out over the coming weeks and months as my mental state will only worsen.

I’ll see you again soon on Tuesday.

Have a great weekend,
Eric

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Thanks for reading!

Eric Higgs
Founder of Summit Group

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