"If I Could Only Work on One Thing This Week"

Welcome back to The Intelligent Marketer, where growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

If you could only work on one thing this week…

What would it be?

Not five things.

Not a list of priorities.

One.

The Problem With “Priorities”

Everyone has priorities.

That’s the problem…

• Content

• Sales

• Systems

• Hiring

• AI

• New ideas

• Old projects

Everything feels important.

So what happens?

You spread your time across all of it.

A little progress here.

A little progress there.

But nothing actually moves in a meaningful way.

The One Thing Test

Here’s the question I’ve been asking myself more lately:

The highest-leverage thing that either

• Helps drive revenue

• Removes a bottleneck

• Creates long-term leverage

Everything else is secondary.

Why This Matters

Because progress isn’t created by effort.

It’s created by directed effort.

You can work 10 hours a day and still feel stuck if your attention is scattered.

Or you can focus on one thing that actually matters…

…and feel momentum again.

Where Founders Get It Wrong

Most founders overcomplicate this.

They think:

“I need to improve everything at once.”

Better content.

Better funnel.

Better systems.

But businesses don’t grow that way.

They grow by fixing one constraint at a time.

That’s it.

Find the bottleneck.

Fix it.

Move to the next.

What This Looks Like in Practice

Right now, for me, this question shows up in different ways depending on the stage:

Sometimes it’s:

• Fixing a sales process that’s leaking opportunities

Other times it’s:

• Building a system that removes repetitive work

Or:

• Finishing something that’s been sitting half-done for too long

But it’s never everything at once.

It’s one thing, fully executed.

A Simple Rule

If I’m being honest, most of the things on my list don’t need to be done right now.

They just feel like they do.

So I’ve started using a simple filter:

If not, it waits.

Try This

If you’re feeling scattered right now, try this:

Pick one thing.

One project.

One system.

One bottleneck.

And give it your full attention for the next 5–7 days.

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See you next Friday.

– Eric
Intelligent Marketer Newsletter

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