How to Turn Client Questions into a Month of Content

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Welcome back to The Intelligent Marketer, where over 16,295 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Most founders feel stuck when it’s time to create content.

They think they need to pull ideas out of thin air.

But here’s the truth:

Your audience is literally telling you what they care about most — you just need a system to capture it and turn it into content.

💬 Where To Find Questions

• Sales calls (objections, hesitations, clarifying questions)

• Onboarding calls or client kickoffs

• Customer support tickets or emails

• Comments on social posts

• DMs from curious followers

Every question is a window into what your audience is thinking… and what they need help with right now.

✅ Step 1: Capture The Raw Questions

Set up a simple running doc (Notion, Google Doc, or even a Slack channel) called “Audience Questions.”

After every call or email, drop in the exact question you heard. No polishing needed.

Examples:

• “How do I know if my email list is warm enough before a launch?”

• “What should I post on LinkedIn if I don’t want to sound salesy?”

• “How often should I actually email my list without annoying people?”

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✍️ Step 2: Translate Each Question Into Content Angles

Take each raw question and brainstorm different ways to answer it:

• Educational Post: Teach a direct, actionable solution.

• Story Post: Share a time you or a client solved this same problem.

• Contrarian Take: Challenge a common (but wrong) approach to this issue.

• Newsletter Deep Dive: Break down the full strategy behind your answer.

• Quick Tip or Checklist: Turn it into a short, tactical post.

📅 Step 3: Plan Your Content Calendar

Let’s say you collect 5 solid questions this week.

If each question becomes:

• 1 newsletter

• 2 social posts

• 1 short video idea

That’s at least 20 pieces of content from 5 simple questions.

🎯 Why This Works

• You stop guessing what to write.

• You meet your audience exactly where they are.

• You become known for answering the real, burning questions no one else is covering.

💥 Action step

This week, listen closer.

Start a “Questions” doc and add at least 5 real audience questions before Friday.

Your next month of content is already waiting — you just need to pull it out.

– Eric
Intelligent Marketer Newsletter

P.S. Want help implementing this framework and becoming an authority in your niche?

Click the link below to book a discovery call:

P.P.S. I recently gave a presentation to our community of founders about newsletters 101. If you’re interested, you can grab the Google Doc of everything I walked through. Here it is below: