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- How to Build a Personal Brand
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Welcome back to The Intelligent Marketer, where over 12,203 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
If you’re a founder, you’ve probably heard this advice a hundred times:
“You need to build a personal brand.”
And it’s true.
A strong personal brand builds trust, attracts opportunities, and compounds over time.
But here’s what most people get wrong:
You don’t need to turn content into a full-time job to make it work.
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💡 Why most founders get stuck
When founders think of “building a brand,” they imagine:
Posting daily
Filming endless videos
Writing long essays every morning
The result? They get overwhelmed before they even start or burn out fast.
✅ What actually works: Minimum Effective Content
If you’re running a business, you can’t spend 5 hours a day on content. You need a simple, repeatable system.
Here’s what I recommend:
1️⃣ Start with one strong idea each week
Pull this from client questions, sales calls, or things you’re repeating to your team.
If you solve problems for customers, you’ll never run out of material.
2️⃣ Write one thoughtful long-form piece
Turn that core idea into one weekly newsletter or LinkedIn post.
This is your “pillar” piece… it builds trust, shows depth, and positions you as a guide (not just another poster).
3️⃣ Break it into 2–3 short-form posts
Take one insight, one story, and one quick tip from that long-form piece.
Now you have easy content for X, LinkedIn, or even Instagram.
4️⃣ Add one “ask” per week
Don’t forget to drive action:
Book a call
Join your list
Download your resource
Reply to you directly
Trust is great but trust that moves people is what builds a business.
🗓 Your weekly rhythm could look like this:
Monday: Long-form newsletter or post
Wednesday: Short, tactical tip
Friday: Story or opinion piece + light CTA
That’s it.
You’re present, consistent, and building authority — without creating a second full-time job for yourself.
🎯 Final thought
A personal brand isn’t about showing up everywhere.
It’s about showing up consistently with clarity and intention.
Start small. Build momentum.
Let your content work for you (not the other way around).
– Eric
Intelligent Marketer Newsletter
P.S. Want help implementing this framework and becoming an authority in your niche?
Click the link below to book a discovery call: