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Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
Let’s dive in: 👇
The Email Workflow That Landed Our Agency 26 Sales Calls Last Month
As a business leader, your schedule is probably packed with client work, team management, and business operations. Carving out time for proactive sales and lead generation can feel like an impossible task.
But what if I told you there's a simple email strategy that can book you an extra 3-5 sales calls per month without much ongoing additional effort?
Our agency has been using this proven system, and it has landed us 17 sales calls just last month. Keep reading to discover how you can implement it too.
The Hidden Opportunity in Your Existing Email List
Right now, you likely have an email list of prospects, past clients, and subscribers. These are people who have already shown interest in what you have to say (and potentially your services).
By setting up a few automated email sequences, you can turn this existing audience into a source of new sales opportunities. Here's how:
1. The “Calendly Clickers” Sequence
For your regular newsletters, you should always have a CTA somewhere that encourages prospects to book a call with you.
Example email: "I noticed you tried to book a call.”
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2. The "Check-In" Sequence
Segment out your most engaged readers. These are the people that are clicking often and interacting with your newsletters/emails.
Send an email thanking them and inviting them to go deeper via book a discovery call with you.
Example flow:
Email 1 (after segmenting high-intent clickers): "I wanted to see if you had any questions"
Email 2 (2-3 days later): "Let's schedule a quick call - I have some ideas"
This keeps you in regular communication without being pushy.
3. The "Offer Sequence"
When you have a new service, product, or promotion, create a sequence to share the details.
Our agency clients see an average of 3-5 new sales calls per month from optimizing their newsletters and setting up these automated sequences. That's a huge boost to your prospecting efforts without adding hours to your workload.
Want us to do it for you?
Thanks for reading!
P.S. If you’re interested in experiencing this kind of growth and turning your newsletter into an asset for your business, I’d love to help. Book a call here
If you found value in this post and want help establishing these strategies, click the link below to book a call:
Eric Higgs
Head Editor & Partner @ Legacy Builder
