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- How often should you email your list?
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Hey ,
Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
I get this question all the time:
“How often should I be emailing my list?”
The real answer?
As often as you can deliver real value, without breaking trust.
There’s no universal rule. But here’s a breakdown of how to think about frequency the right way, whether you’re writing to 50 people or 50,000.
🔁 Daily, Weekly, or Monthly?
Here’s the short take:
🗓 Daily
Best for: creators, educators, or businesses with fast-moving offers + strong writing chops.
Pros: Builds deep trust fast, top-of-mind always.
Cons: Easy to burn out. Easy to lose readers if it’s not consistently strong.
Tip: Only go daily after you’ve proven you can deliver consistent quality.
📆 Weekly
Best for: most founders, service businesses, and B2B brands.
Pros: Enough touchpoints to stay relevant without overwhelming.
Cons: If you’re inconsistent, you’ll be forgotten.
Tip: Pick a day and stick to it. Train your list to expect you.
📅 Monthly
Best for: low-frequency businesses or those with limited content capacity.
Pros: Low lift. Less chance of unsubscribes.
Cons: Easier to fall off the radar. Harder to build momentum.
Tip: If you only send once a month, it must be great.
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✅ What Actually Matters More Than Frequency
No matter what cadence you choose, these are the real drivers of performance:
1. Consistency
Irregular sends = irregular results.
Pick a rhythm you can stick to for months, not weeks.
2. Clarity
Your list should know why they’re hearing from you.
Clear subject lines. Clear value. No bait-and-switch.
3. Trust
The best lists don’t burn out because they don’t break trust.
No spammy CTAs. No sending only when you’re selling.
Respect attention, and you’ll keep getting it.
👇 My recommendation?
Start with weekly.
Make it part of your content system.
Build the habit, then increase frequency if you’re ready.
Because the goal isn’t just “more emails.”
The goal is a list that listens and acts every time you send.
Thanks for reading!
Talk soon,
Eric
P.S.
If your brand is creating more content but seeing less impact, we can help.
At Legacy Builder, we’ve helped 200+ founders, operators, and teams turn scattered messaging into strategic content that builds authority and drives results.
If you want to drive leads and opportunities from social media, click the link below: