Welcome to this week’s edition of the Creator Summit Newsletter where every Tuesday you’ll get an email from me helping you become a more holistic creator and entrepreneur, or a “Full-Stack Creator” as some might say.

In the world of content creation and online business, everyone tells you how to make $10k per month… but nobody tells you what to do when you get there.

My mission with the Creator Summit Newsletter is to do that and much more…

That being said, let’s get into today’s message:

Before we continue, a brief word from today’s sponsor:

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A Brief Overview of Today’s Creator Summit Newsletter:

Grow Your Business Using These 6 Winning Email Strategies:

1. Segmentation

2. Personalization

3. Automation

4. Win-Back Campaigns

5. Partner & Affiliate Campaigns

6. Strategic CTAs

1. Segmentation

One of the biggest mistakes I see businesses make is not segmenting their list right away.

Segmenting your email list based on demographics, purchase history, and engagement level allows you to send targeted and relevant content to different audience segments.

You also need to segment out the non-engagers and non-openers. With all of the new rules and requirements with email, you want these people off the main send list.

Use segments early and often.

2. Mobile Optimization

Over 70% of emails are opened on a mobile device. You need to be checking to make sure the email looks just as good on mobile as it does on the desktop.

Make sure your CTAs are above the fold. Check to ensure there are no long blocks of text. Make sure the images load properly on mobile. And check to see how the subject lines come across on someone’s phone.

3. Automation

I’m talking about more than your basic welcome email automation.

Use automation to signal certain messages or campaigns when someone clicks a link or takes a certain action.

Automation helps to nurture leads, re-engage dormant customers, and win back subscribers.

Automation allows you to deliver the right message to the right person at the right time, driving revenue growth through increased efficiency and effectiveness.

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4. Win-Back Campaigns

Just because someone hasn’t been engaging with your emails, doesn’t mean they’ll NEVER engage with them.

If you have dormant subscribers, a win-back sequence can be a predictable and sustainable way to grow your email list alongside the traditional front-end methods.

Some ideas to separate this email from the rest could be special incentives, personalized recommendations, or exclusive content to encourage them to reconnect with you and your brand.

5. Partner & Affiliate Collaborations

Most people think they need to be an Instagram or TikTok influencer to work with brands and promote their products.

Reach out to creators in your niche or brands who have offers that complement yours and co-create email campaigns or promotions that reach a broader audience.

Learning how to effectively cross-promote each other's offerings and expand your reach can help drive traffic and revenue for everyone involved.

A truly win-win situation.

6. Strategic CTAs

If there’s only one thing you remember from this email, let it be this…

Per post, choose one CTA and keep it as simple and clear as possible.

We’ve all seen posts or emails where the CTA is half a page long and they’re asking you to subscribe here, apply there, click over there, etc.

If you confuse, you lose.

The more you make them think and decide between different things, the less likely they are to take action.

Some other key notes to include about CTAs:

• Always place a CTA above the fold (make it visible as soon as someone clicks into the email)

• Add a CTA in the P.S. section

• Don’t be shy… always ask for their business → You never know who’s going to engage with your content and become a client

There you have it!

6 winning email strategies to use to grow your brand or business.

Thanks for reading!

Until next time,

Eric Higgs

P.S.

Summit Group is an Email Marketing Agency that specializes in creating high-value newsletters for brands, businesses, and creators, and driving traffic and leads to their business through email.

If you want to take advantage of the power of email and use it to grow your business, click the link below to learn more: