The Future of The Creator Economy

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What do:

• Dan Koe

• Matt Gray

• Justin Welsh

• Kieran Drew

• Clifton Sellers

All have in common?

They all have MASSIVE email lists.

An owned audience (AKA an email list) is the future of the creator economy…

And here’s why:

If you were able to take a look under the hood and see the primary reason why nearly every creator business exists today… it’s because of one thing.

Freedom.

True freedom… time freedom… to be in complete control of their time, how they spend it, where they spend it, and who they spend it with.

I mean… that’s the entire philosophy behind solopreneurship, right?

But how do most people get started? Through a service-based business or coaching business… which is also the most time-consuming creator model.

But everyone has to start somewhere.

Let’s go back to Justin Welsh, Dan Koe, Kieran Drew, and now Taylin Simmonds…

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Alan, the writer of the newsletter, has built his government contracting business to over $30M in revenue.

In his newsletter, he shares everything he’s learned along the way.

And my favorite part?

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They all started with coaching / service-based businesses.

Dan Koe → Web design services

Justin Welsh → Saas consulting

Kieran Drew → Copywriting coaching and consulting

Clifton Sellers → Ghostwriting

And look at all of them now… all with massive email lists… doing very little (if any) coaching or consulting.

They OWN their time.

And Taylin Simmonds recently posted (after launching his cohort) he’s moving away from his ghostwriting business and looking to turn his video newsletter into a sizable revenue stream…

Why? Because ghostwriting is VERY time-consuming (especially with the size of his business).

And time is the most important resource in the world… the only one you can’t go out and get more of.

So, why is growing an email list the future of the creator economy?

Because it puts you in the driver’s seat. It puts you in complete control over your time.

No more client deadlines. No more long meetings over Zoom.

Build an email list. Launch a product. Monetize your email list (through sponsorships).

And now, all you have to do is write a newsletter once a week (or more) to your email list.

You get to be in complete control over your future and how you spend your time.

And that is the only worthy goal out there.

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Thanks for reading!

Until next time,

Eric Higgs

P.S. Whenever you’re ready, here’s how I can help:

• If you’re reading this online, join over 3,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.

• If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.