Why Your Brand Needs a Newsletter

Sponsored by

Hey, it’s Eric. If you’ve been enjoying my emails, please move this to your primary inbox, “star” this email, and drop a 1-word reply (like “hello”).

Doing this ensures you get my newsletter on Tuesdays and Fridays. Plus, it improves my sender reputation so email providers like Gmail and Yahoo don’t send my newsletters to spam.

Thank you, now let’s get into today’s message:

Welcome to this week’s edition of the Creator Summit Newsletter where every Tuesday and Friday you’ll get an email from me helping you become a more holistic creator and entrepreneur, or a “Full-Stack Creator” as some might say.

The Creator Summit Newsletter is brought to you by:

Generate more repeat purchases with Black Crow AI

Black Crow AI helps merchants recognize 100% of returning users and predicts shopping behavior patterns so you can effortlessly acquire more sales.

Their Shopify app plugs into your tech stack with zero development work required. And everything is set up for you to see clear incremental revenue so you can judge the value for yourself during a 30-day free trial. 

Their team is so confident you’ll see 5-8X ROI that they’re offering a $100 Amazon gift card to Shopify brands with $2M+ in annual revenue just to get a demo.

1. Build a Direct Connection with Your Audience

Creating content on social media is great, but often the content is surface level… and it needs to be.

People don’t scroll social media to read essays or get an education. They want to be entertained… but often people do want to go deeper with content that is relevant to where they are in life or business.

This is where a newsletter comes in.

It allows you to go deep into a certain topic and build a deeper connection with your audience and subscribers.

2. Enhance Brand Visibility

Whether you like it or not, your social media followings are rented. If X or LinkedIn falls off the map tomorrow, you’re essentially starting from zero.

And… algorithms are changing constantly. In order to make sure your message consistently reaches your audience, you need to build a direct line of communication with them…

A line of communication that YOU own.

Plus, regular newsletters keep your brand top of mind with your audience and readers.

3. Ad Revenue or Monetization

As your subscriber list grows, newsletters can become a source of revenue through advertisements or sponsored content.

Justin Welsh and Sahil Bloom make $1,000s per month just writing newsletters because people pay them the big bucks for an advertisement slot.

What’s better than getting paid to share your thoughts and ideas and help others in the process?

4. Establish Authority in Your Niche

It’s difficult to become an authority through short-form and long-form content on social media platforms.

But having the ability to distill your thoughts, viewpoints, and credibility in a newsletter is a cheat code.

You get to go deeper in newsletters than you would on social media.

5. Drive Traffic to Your Offers

Selling on the timeline is something you typically want to avoid as much as possible on social media.

It makes sense here and there, but you don’t want to sound like a storefront.

Newsletters are the best place to host and sell your offers. People have already given you their email and are giving you permission to send them your content… so you might as well offer them value too.

Always include some form of a CTA on your newsletters… even if it’s just to go follow you on social media.

6. Offer Valuable Content

People subscribe to newsletters to get in depth, relevant content that they can apply to their life and business.

Provide exclusive content, industry insights, tips, and valuable information that subscribers won't find anywhere else.

7. Cost-Effective Marketing

Compared to other marketing channels, newsletters are an extremely cost-effective way to reach your audience on a regular basis.

All you need is an email address and a email platform to start sending emails.

8. Analytics and Insights

Combining social media and newsletters allows you to be more strategic with your content.

Newsletters provide valuable insights through analytics, allowing you to track open and click-through rates.

And on social media, you get to test engagement and see what ideas and topics resonate the most with your audience… allowing you insight into what topics would be great to go deeper on in a newsletter.

9. Support Multi-Channel Marketing

Newsletters can complement your other marketing efforts by supporting and amplifying your message across various channels.

In your newsletter, dropping links is a great way to bring awareness to your other platforms such as websites or social media.

10. Networking and Collaboration

Newsletters can facilitate networking opportunities and collaborations with other businesses or influencers in your field.

If there are other topics your newsletter subscribers would find relevant, but there are other creators that would be a better fit… collaborate with them to cross-promote each others brands and offers.

Thanks for reading!

Until next time,

Eric Higgs

P.S.

Summit Group is an Email Marketing Agency that specializes in creating high-value newsletters for brands, businesses, and creators, and driving traffic and leads to their business through email.

If you want to take advantage of the power of email and use it to grow your business, click the link below to learn more: