📈 Automate Your Business with Email

For today, I’m going to walk through how to set up a basic customer journey funnel to automate your business once someone subscribes to your email list.

Let’s dive in…

Content Creation / Lead Magnets / Paid Ads

These are the three primary ways you can get people onto your email list if you’re a creator, entrepreneur, or business (outside of someone buying a product on your website).

Let’s go through these one at a time:

Content Creation: As a business owner or creator, this is one of the most important things you can do… build up an audience and drive people towards your profile and to your offers.

Lead Magnets: These are essentially different resources you provide to a customer in exchange for their email. For example, I can create a free guide titled, “How to get your first 1k subscribers” and promote it on my social media platforms. From there, in order for me to send it to them, they would need to provide me with their email address… now they’re on my email list.

Paid Ads: You can run Facebook, Instagram, and TikTok ads to promote your newsletter or email list. You promote it on someone’s feed, they plug in their email and they’re subscribed. Simple as that.

Perfect! Step 1 is always getting people into your funnel… because the rest of your funnel doesn’t matter if nobody ever enters into it.

Now, let’s get into the different ways you can gain new clients and generate revenue for your business

Here are the first 3 types of sequences I’d recommend getting set up ASAP:

• Welcome Sequence (1-3 emails): This one should be a no-brainer. You get one chance to make a good first impression. Readers expect a welcome email as soon as they sign up for someone’s list. Don’t make the mistake of letting the readers’ excitement fade away.

• Low-ticket offer sequence: Create an automation to enroll people who successfully completed your welcome sequence and immediately add them into a low-ticket offer sequence. By opening your welcome emails, they’ve shown engagement, and they have the potential to become a customer... A low-friction way to see if they’ll become a buyer is by offering them a course or product (anywhere from $47-$297). The lower the better here.

• Buyer sequence: One thing I’ve learned in business is… “buyers buy.” If they bought your low-ticket offer, there’s a good chance they may be looking for more… that’s when you roll out the big guns. Usually, this is a coaching offer or high-ticket service. Enroll them in the buyer sequence and ask them to become a high-ticket client.

Once they’ve successfully completed all sequences, make sure to keep them on the regular send list going forward… you never know when certain content will resonate with them and they’ll become a client.

If you don’t have a low-ticket offer yet, you’re completely fine to promote your high-ticket offer right away and create a high-ticket offer sequence offer instead. No shame in doing that at all.

Alright, you’ve effectively automated your business and know the fundamentals of setting up funnels and creating sequences.

Simpler than you thought? It usually is.

If you have questions or want help setting anything up that was mentioned in this email, reply back… would love to chat more.

Thanks for reading!

Until next time,

Eric Higgs

P.S.

For those of you still waiting to hear my story of going from burnt-out financial advisor to running my own email marketing agency in less than 6 months…

Stay tuned. It’s coming in the next email, I promise.

P.P.S.

Summit Group is an Email Marketing Agency that specializes in building and scaling newsletters for brands, businesses, and creators, and driving traffic and leads through email.

If you want to take advantage of the power of email and use it to grow your business, click the link below to learn more: