[Action Required] Calling All Creators...

In partnership with

Welcome to this week’s edition of the Creator Summit Newsletter where every Tuesday and Friday you’ll get an email from me helping you become a more holistic creator and entrepreneur, or a “Full-Stack Creator” as some might say.

Make sure to subscribe above, and let’s get into today’s message:

The Creator Summit Newsletter is brought to you by:

The latest marketing science in your inbox

Effective marketing is built on science, not opinions. 

Ariyh turns the latest scientific research into 3-min recommendations to improve your marketing.

Join 25,000+ evidence-based marketers who get a new insight every Tuesday, for free. Subscribe for $0

As creators, entrepreneurs, and businesses, we're often faced with the decision of where to invest our time, energy, and resources to reach our audience effectively.

There are two primary types of audiences you can drive traffic…

1. Owned audiences

2. Rented audiences

Here are some examples of both:

Owned:

• Newsletter

• Website

• Blog

Rented:

• X/Twitter

• Instagram

• Facebook

• LinkedIn

At any point in time, Mr. Zuckerberg can put the kibosh on all of your efforts and delete your FB or IG…

Same thing with X/Twitter…

It doesn’t matter if you’ve spent years building your audience to hundreds of thousands of followers… it could be gone in an instant.

And you’d be left starting from near zero…

The Pitfalls of Relying on Rented Platforms

Rented platforms are subject to algorithms, policies, and changes that are beyond your control.

This can result in fluctuating visibility, engagement, and access to your audience. Relying solely on rented platforms leaves you vulnerable to disruptions, account suspensions, or algorithmic changes that can impact your ability to connect with your audience.

This is a dangerous way to operate a business.

The Power of Owning Your Audience

Building and owning your audience provides stability, control, and autonomy.

By building an email list, a loyal following on your website or blog, or a community on a platform you control, you establish a direct line of communication with your audience.

This allows you to deliver personalized content, targeted offers, and timely updates that resonate with your audience and drive meaningful engagement.

And you can reach them anytime you want.

Specific Benefits of Owning Your Audience

Direct communication: With ownership comes the ability to communicate directly with your audience without intermediaries or barriers. You can tailor your messaging to their preferences, interests, and needs, fostering deeper connections and trust.

Control and autonomy: Owning your audience gives you control over how you reach and engage with them. You're not at the mercy of algorithms or platform changes, allowing for greater flexibility and adaptability in your marketing strategies.

Monetization opportunities: Owning your audience opens up various monetization opportunities, from selling products and services to offering premium content or memberships. You have the freedom to explore different revenue streams and business models that align with your audience's needs and preferences.

While rented platforms can offer short-term gains, owning your audience is the foundation of sustainable success in the digital age.

If you’re looking to get started building your owned audience today, click the link below:

Thanks for reading!

Until next time,

Eric Higgs

P.S.

Summit Group is an Email Marketing Agency that specializes in creating high-value newsletters for brands, businesses, and creators, and driving traffic and leads to their business through email.

If you want to take advantage of the power of email and use it to grow your business, click the link below to learn more: