A Tom Brady Quote That Lives Rent Free In My Head...

Welcome back to The Intelligent Marketer, where over 14,543 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

There’s a Tom Brady quote I can’t stop thinking about:

“You don’t have to be special, you just have to be what most people aren’t… consistent, determined, and willing to work for it.”

I encourage everyone reading to pause on that for a second.

We’re talking about the guy with 7 Super Bowl rings…
199th pick in the draft…
Didn’t have the biggest arm, the fastest 40, or the best scouting report…

But he outlasted everybody.

We’ve glamorized the idea that success comes from being “special” (especially in business).

• The perfect strategy

• The perfect hook

• The perfect moment that goes viral

But that’s not where the real wins come from.

It’s showing up.

Week after week.

Testing, shipping, learning, adjusting.

Staying in the game while others tap out.

I’ve seen this play out firsthand.

• Founders who go quiet after two months of “no results.”

• Agencies who start strong, then disappear when it’s time to follow up.

• Creators who publish for three weeks and wonder why they’re not blowing up.

Consistency doesn’t feel glamorous, but it’s a superpower in disguise.

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

The truth?

You probably already know what works.

• Your offer’s solid.

• Your content hits when you post it.

• Your audience exists, they’re just not convinced yet.

And the reason it’s not compounding?

You’re likely looking at it with a short-term perpsective.

Not a lifelong commitment.

The people who win aren’t the most talented. They’re the ones who refuse to stop.

That’s what Tom Brady understood.

And it’s exactly what works in business.

So whether you’re:

• Running ads

• Creating content

• Writing a newsletter

• Building a personal brand

Play the long game.

Show up when no one else does.

Do the boring work consistently, because most people quit.

And that’s exactly why you won’t.

Check out this clip of his speech below:

See you next Friday.

– Eric
Intelligent Marketer Newsletter

P.S. Want helping building a content engine that consistently generates opportunities for you and your business?

Click the link below to book a discovery call: