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- 809 New Subscribers in 10 Days
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Yes, you read that correctly.
In their first 10 days of working with us at Summit Group, they grew by 809 engaged subscribers.
There are a handful of strategies we implement to help our clients experience these results.
And for today’s newsletter, I’m going to share those strategies and how we do it.
Let’s get into it:
A quick win for most of our clients is helping them optimize their social media content and bios. When someone visits your profile, there should be a clear CTA promoting your newsletter.
Something like, “Join 5,000+ Readers → LINK” will do.
And underneath your best-performing pieces of content, include a post that automatically promotes your newsletter.
Something along the lines of, “If you liked this content, you’ll love my newsletter. Join 5,000+ readers below.”
Perfect. Let’s keep moving…
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Paid Ads
Meta Ads (when done well) can be a great method to really scale newsletters like crazy.
Some quick tips when getting started:
Minimum spend to make it worth your while: $25-$30/day
For Meta to actually optimize your ads, you need at least 50 conversions per week (not enough data underneath that)
Static ads are okay. Video ads are great. Using a generic video with text overlay tends to perform well.
We run these for our clients and manage them on a weekly basis.
Lead Magnets
An age-old marketing strategy used by companies for decades… lead magnets.
There’s a reason they’ve been around for so long… because they work well.
We co-create 1-3 lead magnets for our clients depending on their niche. Some of the best-performing lead magnets are:
Checklists
Free courses
Free step-by-step guides
Webinars or video resources
Cold Emails
Almost half of the 809 new subscribers in 10 days came from the cold email prospecting we do for our clients.
Plus, they averaged an open rate of 58%.
There’s a ton that goes into how to do this…
Perhaps a newsletter for another day.
If you want similar results, reply “Grow” to this email.
Or book a call directly with me below:
Thanks for reading!
Until next time,
Eric Higgs
Founder of Summit Group
Book a call HERE to learn more about how we can help you grow your newsletter.
P.S. Whenever you’re ready, here’s how I can help:
If you’re reading this online, join over 3,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.
If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.