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- 8 Things Your Newsletter Needs
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Newsletters aren’t hard to come by.
Nearly every creator and business nowadays has a “newsletter.”
What IS hard to come by, however… are great newsletters.
Or what I could call world-class newsletters.
What separates average from great newsletters comes down to these 8 things.
Let’s get into them:
1. Clear Value Proposition
World-class newsletters solve one problem and they solve it well. People who come back to read on a regular basis are coming back for one specific reason.
The goal is to get people to associate your newsletter
Stock picking and investing
Newsletters
Real estate
Cooking
Instead of going broad and talking about multiple different topics, aim to narrow in on the biggest problem you can solve.
2. A Personal Story
Every world-class newsletter writer has weaved in their personal story with their audience.
They may not share it very often, but many of the readers are familiar with the writer’s story.
Because that's how people connect and relate… through sharing stories and life experiences.
3. Clear and Simple CTAs
The CTAs are simple and easy to understand.
When you read their newsletter, you come away knowing exactly what their offer is and what the CTA is.
Many writers early on make the mistake of pushing multiple things throughout the newsletter leaving the readers with information overload.
They then get decision fatigue and end up not clicking or taking action on anything.
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4. High-Quality Content
This almost goes without saying…
But valuable, unique content is something every high-value newsletter has.
They’re not writing platitudes from 2022 Twitter. They’re writing on a topic they know well AND weaving in their own experience with the topic.
5. Consistent Branding
All great newsletters have consistent and easy to track branding.
Everything is working together cohesively and it’s the same across all platforms where they’re marketing the newsletter.
6. Engaging Subject Lines
A subject line is the first thing a reader sees. Great newsletters understand this and put just as much effort into the subject line as they do the entire post.
Just make sure you avoid clickbaity titles. Give the readers what you promise in the title.
7. Interactivity
There are usually some form of interactive elements like polls, surveys, and clickable images. All of these boost the engagement and help with deliverability.
Would you rather read a newsletter with 1,000 subscribers? Or 100,000?
By sheer “herd mentality,” we’d all rather read the one with 100,000 subscribers… because that’s what everyone is doing, right?
Use social proof wherever you can. It doesn’t have to be through the number of subscribers. If you have unique experience with the topic, “startup founder for 10 years” and you write a newsletter about startups, that’s some solid social proof right there.
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Thanks for reading!
What did you think of today's newsletter? |
Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency
P.S. Whenever you’re ready, here’s how I can help:
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