79% of People Read This First...

In partnership with

79% of people read the PS section BEFORE they read the content of an email.

Everyone needs a PS at the end of their email…

But most get it dead wrong.

Here’s everything you need to know about writing P.S. at the end of your emails…

First of all… we need to get you in the mindset of HOW to think about your PS…

and go from thinking about it as an afterthought… to thinking about it as the most important part of your email.

It’s an entirely separate section from your content… that means there are no rules.

You can do, say, and ask whatever you’d like.

Learn AI in 5 minutes a day.

The Rundown is the world’s largest AI newsletter, read by over 600,000 professionals from companies like Apple, OpenAI, NASA, Tesla, and more.

Their expert research team spends all day learning what’s new in AI and gives you ‘the rundown’ of the most important developments in one free email every morning.

The result? Readers not only keep up with the insane pace of AI but also learn why it actually matters.

Sign up with one click.

The PS section is where all of the top creators make the big bucks…

They write great content in the email. And at the end of the email, they add a CTA (call to action) and say something like this:

P.S.

Whenever you’re ready, here’s how I can help:

• Offer #1

• Offer #2

• Offer #3

They don’t have to push and risk being salesy… because they know they’re going to pop up in their inbox 1-3 times per week and when they are ready, well, the offer will still be there.

Another fantastic way to write a P.S. is to let them know what to expect for the next email…

Place the bug in their ear and let them know to expect what’s next…

This type of P.S. works best when doing a series of emails on a particular topic.

And the final one to discuss… the main call to action P.S. It goes something like this:

This often works well with calls as well if your business is a coaching or service business.

Thanks for reading!

Thanks for reading!

Until next time,

Eric Higgs
Founder of Summit Group

Book a call HERE to learn more about how we can help you grow your newsletter.

P.S. Whenever you’re ready, here’s how I can help:

• If you’re reading this online, join over 3,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.

• If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.