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- 🚀 6 Ways to Grow Your Newsletter
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Welcome back to The Intelligent Marketer, where over 16,286 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
Let’s dive in: 👇
As many of you already know, I’ve been putting a much bigger emphasis on my newsletter this year.
I started my newsletter back in January of 2023. My first newsletter edition went out to two people. My girlfriend and myself. I spent most of 2023 sending emails to the void, only capturing a few hundred emails over the course of the entire year.
I was a small account and didn’t know how to effectively grow a newsletter.
I started taking the growth seriously back in January.
Since then, I’ve been able to grow my newsletter to over 3,000 subscribers.
So today, I want to share some of the top strategies that are working to grow a newsletter.
Let’s get into it:
1. Paid Ads
Jumping right into it here… paid ads are one of the top ways to grow a newsletter.
Meta Ads (Facebook & Instagram), TikTok ads, and X/Twitter ads are the way to go for now. I'm starting to experiment with LinkedIn ads, but those have historically been expensive and ineffective for creators to use.
Video ads are working well with a text overlay.
Something similar to below:
Example Video Ad
2. Lead Magnets
Lead magnets are a must-have for anyone looking to take their newsletter growth seriously.
Instead of saying “Subscribe to my newsletter” or “If you love my content, you’ll love my newsletter,” offer something of value to the readers instead.
Create a tool, resource, or guide that fits with your target audience and offer it for free.
Say “Thanks for reading, if you’re looking to become a 6-figure creator, grab my free 6-figure business checklist” or something along those lines.
Offering free value encourages many more signups than just asking them to subscribe.
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If you aren’t familiar with auto-plugs, it’s essentially a post that gets automatically posted underneath your original tweet after a certain amount of likes (or other metric).
So, the original tweet goes out, and then a promotional tweet goes underneath either promoting the newsletter directly or promoting your lead magnet.
You should absolutely be leveraging platforms like Twitter, Instagram, LinkedIn, and Facebook to maximize the visibility of your newsletter. Always post about it and encourage people to sign up.
4. In-Platform Referral Program
There should be a way to set up a referral program directly in the newsletter platform you use. In Beehiiv, they make it super simple.
Use this to incentivize your existing subscribers to refer their friends, colleagues, or followers to your newsletter.
The old-school milestone rewards of “share this with 5 people and get my free hat” no longer work very well.
Instead, create another lead magnet or free course and offer that.
At the end of your newsletter, say “Share this newsletter with 1 friend and get my free email marketing course.”
This is how you get referral programs to actually work.
Most people make the mistake of only promoting their newsletter after it goes live.
Instead, you should be promoting before AND after. Create some excitement for the launch of the newsletter and post about it on social media.
“Most creators struggle with staying productive for long periods of time. In my newsletter tomorrow, I’m sharing exactly how to effortlessly increase your productivity. Subscribe below.”
Something as simple as that.
6. Optimized Bios:
Do NOT overlook the simplest way to grow your newsletter.
When someone visits your profile, make it a clear call to action for someone to subscribe to your newsletter.
A great example below:
Marketing Max’s X Profile
There you have it!
6 newsletter growth strategies to implement right away.
And a final reminder…
Creating valuable content consistently is crucial to newsletter success.
Keep delivering great content and nurturing your audience, and you'll be well on your way to newsletter success.
Thanks for reading!
If you found value in this post and want help establishing these strategies, click the link below to book a call:
That’s all for this week!
Thanks for reading.
Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency
P.S. Whenever you’re ready, here’s how I can help:
If you’re reading this online, join over 4,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.
If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.