5 Ways We Use AI at Legacy Builder (Without Losing the Human Touch)

Hey ,

Welcome back to The Intelligent Marketer, where over 16,295 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

AI is everywhere right now.

A new tool is seemingly coming out every single day.

And while most founders are either overwhelmed by the noise or chasing the next shiny tool, here’s our approach at Legacy Builder:

• We use AI to move faster, not replace people.

• We use it to streamline systems, not sacrifice creativity.

• We use it to enhance the process, not eliminate the human layer.

The result?

We produce sharper, more consistent content for our clients in less time, without sounding robotic, templated, or generic.

Here are 5 ways we use AI behind the scenes at Legacy Builder:

1️⃣ Zapier Automations

We’ve automated dozens of behind-the-scenes tasks using Zapier:

→ Client onboarding triggers
→ Content review reminders
→ Internal checklists and content status updates

It’s not flashy, but it saves hours per week and keeps our team focused on real creative work.

2️⃣ Client Command Centers via Custom GPTs

Every client gets their own Custom GPT (sorry, internal use only 😉). Essentially, it’s a living, breathing documentation hub that you can ask questions. We treat it as our own personal assistant and research hub.

Inside:

• Everything from their onboarding (calls, forms, etc.)

• Tone of voice preferences

• Approved content

• Ongoing feedback gets added

• Resources, frameworks, and brand assets

Our writers can query the GPT at any time, which drastically reduces context switching and keeps every deliverable aligned to the client’s unique voice and positioning, in real time.

3️⃣ Idea Generation

The hardest part of content isn’t editing, it’s getting the first words written.

We use AI to help brainstorm topics, reframe old ideas, or spin up new angles based on past posts, goals, or content pillars.

It’s not a replacement for judgment. But it keeps the ideation process flowing, especially for clients with a deep well of experience to pull from.

4️⃣ AI-Powered Feedback Collection

We send automated feedback forms after onboarding and every 30 days (minimum).

The form responses get summarized and tagged using AI, so our team can spot trends, implement changes quickly, and continuously improve the client experience—without chasing feedback manually.

5️⃣ Voice & Tone Alignment Checks

One of the most underrated ways we use AI is for tone-checking.

When you’re working with 40+ founders (each with their own unique style and voice) you can’t rely on “close enough.”

AI helps us compare new drafts against each client’s tone benchmarks:

• Is this punchy enough?

• Does it sound too stiff?

• Would this founder actually say it this way?

It’s a last-mile quality check to make sure nothing sounds off-brand before it goes out the door.

🧠 Final Thought

AI isn’t a cheat code. It’s a tool.

Used well, it gives you leverage.

Used lazily, it makes you forgettable.

At Legacy Builder, we’ve learned that efficiency without empathy is worthless, and speed without substance doesn’t scale.

So we’ll keep using AI where it helps.

But we’ll never let it replace what makes great content actually work:

Clarity. Story. Strategy. Trust.

– Eric
Intelligent Marketer Newsletter

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