5 Uncommonly Effective Ways to Grow Your Newsletter

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Hey ,

Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Every email is focused on helping you build owned marketing assets to drive leads and revenue for your business (instead of relying on paid channels).

Here are 5 uncommonly effective ways you can grow your newsletter:

Free Guides:

Are you an expert on a certain topic? Develop step-by-step guide or resource that address a specific pain point or provide solutions within your niche.

Place your free guides everywhere… on you website and social media.

Use eye-catching visuals and compelling copy to encourage visitors to download the guide in exchange for their email addresses.

Auto-plugs:

Set up your LinkedIn or X posts to automatically plug your email list underneath it after a certain amount of likes or comments.

Ensure that your auto-plugs are not only about subscribing but also highlight the value subscribers will receive.

Your job called—it wants better business news

Welcome to Morning Brew—the world’s most engaging business newsletter. Seriously, we mean it.

Morning Brew’s daily email keeps professionals informed on the business news that matters, but with a twist—think jokes, pop culture, quick writeups, and anything that makes traditionally dull news actually enjoyable.

It’s 100% free—so why not give it a shot? And if you decide you’d rather stick with dry, long-winded business news, you can always unsubscribe.

Check it out

Referral Programs:

Develop a referral program that rewards current subscribers for referring new subscribers. Offer incentives such as discounts, exclusive content, or early access to encourage participation.

Giveaways:

If you have a product or a guide, offer it for free for a set period of time.

Make subscribing to your email list a requirement for entry. This ensures that participants who join are genuinely interested in your content or offerings.

You can even collaborate with other brands to expand the reach of your giveaway by leveraging their audiences to increase participation and grow your email list.

Optimize Your Landing Page:

Optimize your landing page with a visually appealing design. Use images, colors, and fonts that align with your brand, and include a compelling call-to-action button.

Continuously test different elements of your landing page, such as headlines, images, and form placements, to identify the most effective combinations for converting visitors into subscribers.

That’s all for this week!

Thanks for reading!

P.S. If you’re interested in experiencing this kind of growth and turning your newsletter into an asset for your business, I’d love to help. Book a call here

If you found value in this post and want help establishing these strategies, click the link below to book a call:

Eric Higgs
Head Editor & Partner @ Legacy Builder