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Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.

Let’s dive in: 👇

The potential ban of TikTok has many people freaking out.

In reaction to this, many people are doubling down on their newsletters and building up an audience THEY OWN.

If I were you, I’d go all in on building your newsletter.

Here are some tips to get started:

1. Segmentation

One of the biggest mistakes I see businesses make is not segmenting their list right away.

Segmenting your email list based on demographics, purchase history, and engagement level allows you to send targeted and relevant content to different audience segments.

You also need to segment out the non-engagers and non-openers. With all of the new rules and requirements with email, you want these people off the main send list.

Use segments early and often.

2. Mobile Optimization

Over 70% of emails are opened on a mobile device. You need to be checking to make sure the email looks just as good on mobile as it does on the desktop.

Make sure your CTAs are above the fold. Check to ensure there are no long blocks of text. Make sure the images load properly on mobile. And check to see how the subject lines come across on someone’s phone.

3. Automation

I’m talking about more than your basic welcome email automation.

Use automation to signal certain messages or campaigns when someone clicks a link or takes a certain action.

Automation helps to nurture leads, re-engage dormant customers, and win back subscribers.

Automation allows you to deliver the right message to the right person at the right time, driving revenue growth through increased efficiency and effectiveness.

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4. Win-Back Campaigns

Just because someone hasn’t been engaging with your emails, doesn’t mean they’ll NEVER engage with them.

If you have dormant subscribers, a win-back sequence can be a predictable and sustainable way to grow your email list alongside the traditional front-end methods.

Some ideas to separate this email from the rest could be special incentives, personalized recommendations, or exclusive content to encourage them to reconnect with you and your brand.

5. Strategic CTAs

If there’s only one thing you remember from this email, let it be this…

Per post, choose one CTA and keep it as simple and clear as possible.

We’ve all seen posts or emails where the CTA is half a page long and they’re asking you to subscribe here, apply there, click over there, etc.

If you confuse, you lose.

The more you make them think and decide between different things, the less likely they are to take action.

Some other key notes to include about CTAs:

• Always place a CTA above the fold (make it visible as soon as someone clicks into the email)

• Add a CTA in the P.S. section

• Don’t be shy… always ask for their business → You never know who’s going to engage with your content and become a client

Thanks for reading!

P.S. If you’re interested in experiencing this kind of growth and turning your newsletter into an asset for your business, I’d love to help. Book a call here

If you found value in this post and want help establishing these strategies, click the link below to book a call:

Eric Higgs
Head Editor & Partner @ Legacy Builder