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Welcome back to The Intelligent Marketer, where over 16,286 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
Let’s dive in: 👇
I’ve done you a disservice.
I’ve told you a number of different tactics and strategies for growing and maximizing your newsletter…
But I’ve completely missed something…
The fundamentals of getting started.
So today I’m going to give you three practical steps for getting started with you newsletter and what you should be focusing on right off the bat.
Let’s get into it:
Before you actually launch your newsletter there are a few things you should have nailed down.
The first… your target audience.
Who do you want to write to? I’ve found it helpful to have one singular avatar.
Know everything about them and when you sit down to write, think of how you can help them.
Next… a growth plan.
How are you going to grow and get new subscribers to your newsletter?
Write out a simple action plan for growing.
This could include:
Plugging your sign-up form on your social media accounts
Creating a list of all of your contacts and sending them an email or message to subscribe
Running ads on X, Meta, or TikTok
Last… content ideas.
Think of 3 main content pillars.
Mine are:
Email marketing
All things newsletters
Online entrepreneurship
When creating new content, always filter through your pillars.
Also, this may go without mentioning, but choose a platform to host your newsletter. I use Beehiiv because it’s the best platform for me and my newsletter needs.
I’ve used others in the past and finally found the right match when I switched to Beehiiv.
There’s a reason 400,000 professionals read this daily.
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To get new subscribers, you need to create a professional-looking landing page.
Luckily, Beehiiv makes this easy and you can create a nice landing page directly in their platform.
(I promise this isn’t an ad for Beehiiv lol)
The actual look and feel of the newsletter should be high on the priority list. People like to finish things and they like things that are visually appealing.
Make sure the email flows well and isn’t broken up too much by lines, images, or ads.
And choose quality fonts, colors, and logos for your newsletter.
You want your newsletter to be its own brand and identity, not just an extension of you.
3. Defining Your Goals & CTAs
The final fundamental of your newsletter is defining your long-term goals.
Is it to become a lead-generation source for your brand or business?
Is it to cater to a wide audience and get sponsorship opportunities?
Know this going into it.
CTAs…
Always drive traffic somewhere… even if it’s just following you on social media.
At the end of your emails, add a PS section with links to your offers or other places.
See mine for example.
If you found value in this post and want help establishing these strategies, click the link below to book a call:
That’s all for this week!
Thanks for reading.
Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency
P.S. Whenever you’re ready, here’s how I can help:
If you’re reading this online, join over 4,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.
If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.