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Welcome back to The Intelligent Marketer, where over 16,295 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
To take last week’s topic a bit further, this week I wan to continuing discussing a topic many agency owners are interested in: generating leads.
We’re diving into specific lead gen strategies I use as a part of a 7-figure agency.
Your digital business or agency needs leads to sign clients, it’s one of the foundations of your business. Just like most everything else now, the best ways to get leads are online.
Let’s look at three strategies you can use to generate leads for your online business:
The first thing to do is establish your brand through consistent social media posting. When someone first sees your profile or hears your business’s name, they’re going to visit your social media profile to see who you are.
Your brand only gets one first impression online. You want your brand to be clear, distinct, and memorable so that they come away from your page knowing exactly who you are and what you do.
A page bio is important, as are profile pictures and other media. But the main thing you need to do to establish your brand is to post consistently. The more consistent you are in both posting frequency and message, the easier it will be for visitors to quickly get to know your brand.
Email Outreach
Once your brand is solidly in place, outreach becomes the name of the game.
Using tools like Apollo.io, you can launch cold email campaigns to individuals representing businesses or running their own businesses.
Using tools to help you reach potential leads can be highly cost-effective. It requires some setup time, but these online campaigns are designed to run on their own. Your software can send emails to leads while you’re working on other essential tasks.
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Big brands like Feastables are already using it instead of expensive PR Agencies.
There are similar tools available for cold outreach on social media.
Softwares like Drippi or LinkedHelper allow you to find leads on X or LinkedIn, set filters and parameters, and then launch a DM campaign. Tools like these also typically have a dashboard where you can manage messages, replies, and the whole campaign.
The parameters for finding leads can be set based on followers of related accounts or people who like or repost your content or others’ content. Then, filters for words in a profile bio can further narrow down your leads and make them more profitable.
Good leads are necessary to your business’s growth. Finding and communicating with good leads can make the difference between consistent, simple growth and your business’s growth is a struggle.
Using tools like the ones mentioned above can optimize your lead generation and contact. Once you’ve done that, you’ll see you’re number of exploratory calls soar.
As always, thanks for reading!
If you found value in this post and want help establishing these strategies, click the link below to book a call:
That’s all for this week!
Thanks for reading.
Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency
P.S. Whenever you’re ready, here’s how I can help:
If you’re reading this online, join over 4,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.
If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.
Social Media Outreach