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Welcome back to The Intelligent Marketer, where over 12,260 growth-minded founders, agency owners, and marketers go to learn modern marketing strategies.
Let’s dive in: 👇
An ecosystem made up of ads, social media posts, and emails is necessary for an effective lead-generation system.
Let’s dive into each of these strategies.
The most important characteristic of your social media posts is whether or not they’re genuine and organic. Your content should come from the interests you have in common with your audience. Hobbies or areas of interest related to your niche are always a good place to start.
Once you have some general topics in mind, focus on consistency and regularity. You should be posting shorter posts at least once a day and longer posts a few times a week. Setting up a posting schedule will help you batch your tasks by allowing you to write all or most of your social media posts ahead of time. There are plenty of software options to help you schedule your posts for multiple platforms so you can take care of everything ahead of time and just focus on engagement throughout the week.
One of the goals of your social media content should be to generate subscribers for your newsletter or email list. This will allow you to develop a more dedicated audience with whom you can build trust.
Providing some free resources and helpful information are great places to start with your newsletter. The important thing is to provide genuine value to your subscribers. The more you do that, the more they will trust you, and the more likely they will take the next step of scheduling a call or buying your product.
Or, better yet, becoming long-term fans of whatever you produce.
Running Ads
Finally, leveraging social media ads (like post promotions and running ad campaigns on Meta’s platforms) is a great way to generate leads for your business. Ads can work on three levels in terms of lead generation.
First, they can act as the first point of contact with your business. Maybe seeing an ad leads them to follow your social media page or share your posts that resonate with them.
Second, an ad can lead someone straight to your newsletter, skipping the social media step altogether.
Third, when you’ve really optimized your ads for the right audience, they can land people all the way at an exploratory call or purchase right away. This is rare, but it’s possible.
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Every major content creator and brand owner uses this strategy to increase their visibility online. Fundamentally, the first and most foundational step for getting people familiar with your brand is getting your name in front of them in some way, shape, or form.
Basically, if you’re not using these strategies, you’re leaving a good chunk of your potential audience unreached. You’ve got to take this seriously if you’re going to make a living online. Part of taking it seriously means being serious about getting your brand in front of as many people as you can.
These three strategies are a great place to start.
Thanks for reading!
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If you found value in this post and want help establishing these strategies, click the link below to book a call:
That’s all for this week!
Thanks for reading.
Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency
P.S. Whenever you’re ready, here’s how I can help:
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