2 Ways to Position Yourself as The 'Guide'

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Welcome back!

It’s great to have you here for this Tuesday’s edition of the Creator Summit Newsletter.

I’ve mentioned before the idea that you have expertise in your niche and that a large part of what draws your audience to you is your expertise and passion for your niche.

We’ve also talked about the fact that you’re the “guide” that helps the hero of the story (your customer or client) achieve their mission… or at least how you should aim to be the guide.

When you send an email out to your list, especially a marketing campaign, your goal should be to position yourself as the bridge that helps your audience reach their desired transformation.

This week, I wanted to talk about two main ways you can position yourself as the “guide.”

Let’s dive in:

Provide Updates and Your Take

Every niche or subculture has new things going on all the time.

If you’re passionate about your niche, you probably find out about these new developments naturally.

Help your audience along in that process and make the information easily accessible to them. Let them know the latest news you’ve heard in your online circles. Give them your take on that news and what you think it means for the future of your niche.

This will not only reinforce to your audience that you’re passionate about the subject, but it will solidify your image as someone with the expertise to evaluate new trends in the niche.

This also helps position you as a relatable, go-to person. You don’t want to position yourself as a know-it-all.

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Talk About What You’re Working Toward

One of the best ways to engage your audience and show your passion for your niche and mission is to talk about what you’re building and working toward in your business.

Maybe you’re launching a new initiative or product.

Share your process of building it and what went into that decision. Put the end user in mind and share how they’ll benefit.

Remember… less features and more emotions tied to the benefits they’ll receive.

Always keep your audience and desired end user in mind. Share how you can help them and make your content mutually beneficial.

Be interested, and you won’t fail to be interesting.

Thanks for reading!

If you found value in this post and want to discuss how we might be able to help you with your overall email marketing strategy, feel free to grab a time on my calendar below:

👉 Book a Call to Discuss Your Email Marketing Strategy

Eric Higgs
Founder of Summit Group
Newsletter & Email Marketing Agency

P.S. Whenever you’re ready, here’s how I can help:

• If you’re reading this online, join over 5,000+ subscribers receiving regular emails helping them build, automate, and grow their business with email.

• If you’re struggling to grow your newsletter, click HERE to learn more about Summit Group, our full-service newsletter agency.