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11 Email Strategies to Scale Your Business
Creator Summit Newsletter
Welcome to this week’s edition of the Creator Summit Newsletter.
If you’re reading this online, join over 3,000 others receiving the Creator Summit Newsletter every Tuesday and Friday helping them build, automate, and grow their business with email:
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Email is one of the most underutilized strategies to grow brands in 2024.
If you’re ready to maximize the full potential of email and use it to scale your business to new heights, adopt these 11 strategies to make it happen…
Let’s get into it:
Building an Email List: Starting off with a bang here (did you expect me to start with anything else? 😀) If there’s one thing you can do to future-proof your business and reach your audience anytime you want, it’s building an email list.
Segmentation and Personalization: You should be segmenting at all stages of your list growth and business journey. Start off by segmenting based on openers and clickers. And use personalization occasionally in your emails and subject lines.
Automation and Sequences: The best way to drive new business and repeat sales is by setting up automations. Set up welcome emails, buyer sequences, and non-buyer sequences, and do this for every single one of your offers.
Optimizing Email Deliverability: What better way to grow your list than by making sure more people are actually receiving and opening your emails? Here’s a link to a great resource that talks through the best practices.
Mobile Optimization: Over 70% of people read emails on their phones. Nearly every platform allows you to view your emails from a mobile perspective. Always make sure the formatting and images look right in mobile view.
A/B Testing and Optimization: You should be testing your email subject lines at a minimum. Improving your open rates leads to more people reading your emails and more potential buyers.
Case Studies and Success Stories: The best way to generate new business is by proving your competency in your niche. Create sales assets showing exactly how you took someone from point A to point B. Now promote these everywhere.
Customer Lifecycle Marketing: Always think through the customer journey… from seeing your post on social media to becoming a high-ticket client. What does that look like in your business? Find opportunities to nurture leads, onboard new ones, and retain existing ones.
Holiday and Seasonal Campaigns: Sales are always up across all categories during these times. You should almost always be running some sort of promotional campaign or discount, at least for a couple of your offers.
Creating Irresistible Offers: One thing that makes sales incredibly easy? Having an irresistible offer. If you want to get better at sales, start by offering something that truly helps people and provides tons of value.
Reengagement Campaigns and List Hygiene: Even if people have stopped reading your emails, that doesn’t mean they’ll NEVER read your emails again. A great way to keep your list active and clean is to remove non-openers and add them to a re-engagement campaign to get a few more readers on your main send lists.
And there you have it!
11 email strategies to scale your business.
If you want to scale your business using email, click the link below to learn more:
Thanks for reading!
Until next time,
Eric Higgs
P.S.
Summit Group is an Email Marketing Agency that specializes in creating high-value newsletters for brands, businesses, and creators, and driving traffic and leads to their business through email.
If you want to take advantage of the power of email and use it to grow your business, click the link below to learn more: