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- 10 Reasons to Start a Newsletter in 2024
Welcome to this week’s edition of the Creator Summit Newsletter where every Tuesday you’ll get an email from me helping you become a more holistic creator and entrepreneur, or a “Full-Stack Creator” as some might say.
(For those of you used to receiving emails from me on Saturdays, you can now expect them on Tuesdays going forward.)
In the world of content creation and online business, everyone tells you how to make $10k per month… but nobody tells you what to do when you get there.
My mission with the Creator Summit Newsletter is to do that and much more…
That being said, let’s get into today’s message:
As a creator, you’re juggling what seems like hundreds of different things at once.
Your focus, energy, and resources are being pulled in multiple different directions.
It’s tough to determine what should and shouldn’t be a priority.
And my belief… is that high value newsletter is one of the most beneficial tools and assets to have as an entrepreneur.
Think about it… all you need is 1,000 true fans to build a thriving business, right?
What if you had 1,000 people reading your newsletters every week, engaging with your content and buying your offers?
How would that change your business? How would that change your life?
That should be the only reason you need to start a newsletter in 2024… but here’s 10 if you need an extra push:
1. Build a Direct Connection with Your Audience
Creating content on social media is great, but often the content is surface level… and it needs to be.
People don’t scroll social media to read essays or get an education. They want to be entertained… but often people do want to go deeper with content that is relevant to where they are in life or business.
This is where a newsletter comes in.
It allows you to go deep into a certain topic and build a deeper connection with your audience and subscribers.
2. Enhance Brand Visibility
Whether you like it or not, your social media followings are rented. If X or LinkedIn falls off the map tomorrow, you’re essentially starting from zero.
And… algorithms are changing constantly. In order to make sure your message consistently reaches your audience, you need to build a direct line of communication with them…
A line of communication that YOU own.
Plus, regular newsletters keep your brand top of mind with your audience and readers.
3. Ad Revenue or Monetization
As your subscriber list grows, newsletters can become a source of revenue through advertisements or sponsored content.
Justin Welsh and Sahil Bloom make $1,000s per month just writing newsletters because people pay them the big bucks for an advertisement slot.
What’s better than getting paid to share your thoughts and ideas and help others in the process?
It’s difficult to become an authority through short-form and long-form content on social media platforms.
But having the ability to distill your thoughts, view points, and credibility in a newsletter is a cheat code.
You get to go deeper in newsletters than you would on social media.
5. Drive Traffic to Your Offers
Selling on the timeline is something you typically want to avoid as much as possible on social media.
It makes sense here and there, but you don’t want to sound like a storefront.
Newsletters are the best place to host and sell your offers. People have already given you their email and are giving you permission to send them your content… so you might as well offer them value too.
Always include some form of a CTA on your newsletters… even if it’s just to go follow you on social media.
Before we continue… a brief message from today’s sponsor:
In today’s business world, a personal brand is a MUST HAVE asset for every Founder, CEO, and Agency Owner.
If you’re looking to take your personal brand serious in 2024 and establish yourself as an authority, click the link below to grow your X following to 10,000 followers in 90 days or less.
6. Offer Valuable Content
People subscribe to newsletters to get in depth, relevant content that they can apply to their life and business.
Provide exclusive content, industry insights, tips, and valuable information that subscribers won't find anywhere else.
7. Cost-Effective Marketing
Compared to other marketing channels, newsletters are an extremely cost-effective way to reach your audience on a regular basis.
All you need is an email address and a email platform to start sending emails.
8.Analytics and Insights
Combining social media and newsletters allows you to be more strategic with your content.
Newsletters provide valuable insights through analytics, allowing you to track open and click-through rates.
And on social media, you get to test engagement and see what ideas and topics resonate the most with your audience… allowing you insight into what topics would be great to go deeper on in a newsletter.
9. Support Multi-Channel Marketing
Newsletters can complement your other marketing efforts by supporting and amplifying your message across various channels.
In your newsletter, dropping links is a great way to bring awareness to your other platforms such as websites or social media.
10. Networking and Collaboration
Newsletters can facilitate networking opportunities and collaborations with other businesses or influencers in your field.
If there are other topics your newsletter subscribers would find relevant, but there are other creators that would be a better fit… collaborate with them to cross-promote each others brands and offers.
Starting a newsletter in 2024 can be a powerful tool for Founders, Creators, and Agency Owners looking to connect, engage, and grow their audience on an owned platform.
And there’s 10 reasons why it should be a priority for you and your business…
That’s all for today’s message. Thanks for reading!
Until next time,
Eric Higgs
P.S.
Whenever you’re ready, here’s how I can help:
A personal brand isn’t complete without a consistent, high value newsletter that gets sent out directly to your audience.
Click the link below to discuss having our team build, grow, and write your newsletter.